Effective digital leadership

Mike is the CEO of Second Rodeo, an independent, founder-led specialist performance marketing agency based in Cape Town, South Africa. He is a serial entrepreneur, sought-after international speaker, facilitator, and business author passionate about helping clients achieve their marketing and leadership goals.

Transform your event

Over two decades and more than 400 events, dozens of major brands have trusted Mike to wow their audiences and motivate their teams with engaging, entertaining talks on digital leadership, marketing, and innovation. Contact Mike to tailor a solution to your requirements.

Inspire your team

"Use it to rethink. Use it to reframe. Use it to lead better." - Bruce Whitfield.

Get your copy of 52 Big Questions For Business Leaders, or package a keynote presentation or facilitation with copies for your team.

Second Rodeo

Discover how Mike’s specialist agency is redefining value and marketing effectiveness for clients like Capitec, Pick n Pay, Starbucks, Virgin Active, Heineken, and more.

Listen in

Subscribe to the One-Eyed Man podcast to hear Mike on the mic as he hosts conversations with leading thinkers and operators, unpacking real experiences, challenges, and lessons shaping the future of business and society.

Partner up

Discover how Mike’s specialist performance marketing agency, Second Rodeo, is redefining client value and marketing effectiveness for clients like Capitec, Pick n Pay, Starbucks, Virgin Active, Heineken, and more.

Subscribe and get a FREE eBook

Subscribe to Elegant Disruption, Mike’s monthly newsletter packed full of insight, announcements, and giveaways, and receive a digital copy of Clarity, a 50+page digital content strategy eBook.

Subscribe and get a FREE eBook

A short monthly update packed full of insight, announcements and receive the first two chapters of Clarity, my new content strategy eBook, for free.

What clients say

The proof is in the pudding. Mike has spoken to tens of thousands of delegates across hundreds of events over two decades. This is what some of those clients had to say…

Unlock a new dimension in leadership by asking better questions.

Answers are overrated. In an unpredictable world, the ability to ask the right questions is far more powerful than relying on outdated answers. What worked yesterday will not always get you where you need to go. Great leaders stand apart because they know how to ask questions that spark insight, challenge assumptions, and drive meaningful action.

52 Big Questions for Business Leaders is a practical guide to sharper, more intentional thinking. Drawing on decades of experience, Mike Stopforth blends insight, wit, and real-world perspective to help leaders pause, reflect, and lead with clarity. It is not a book to read once and set aside, but a tool to return to whenever you need fresh perspective, focus, or inspiration.

Forget brand vs performance. You shouldn’t have to choose.

Second Rodeo is an independent, founder-led, specialist performance creative agency headquartered in Cape Town, South Africa.

We get our client’s customers over the line by bridging the gap between brand creative and performance marketing. We put the brand back into performance, and the performance back into brand.

"A speaker who combines insight, energy, and real-world experience."

After 20 years refining his craft on the stage and in the boardroom, Mike is perfectly positioned to deliver engaging, thought-provoking, and inspiring keynotes on a range of topics including Digital Transformation, AI and Decision-Making, Digital Innovation, Branding and Marketing, and Leadership.

Each talk is tailored to your audience and designed not just to inspire, but to challenge outmoded thinking and spark meaningful change. Expect clear frameworks, practical tools, and relevant examples drawn from building and leading digital businesses.

Practical insight from conversations with people who are figuring things out in real time.

Through The One-Eyed Man, Mike explores what it takes to lead and build in a complex, fast-changing world. Each episode features candid conversations with thinkers, operators, and leaders across business, technology, and philosophy.

Don’t miss practical insights on digital leadership and innovation

Subscribe to Elegant Disruption,

A short monthly update packed full of insight, announcements and receive the first two chapters of Clarity, my new content strategy eBook, for free.

Read the blog

Digital Social Media

When Victor Dlamini and I launched social media crisis consultancy 48 Hours late last year, we...

Leadership Social Media South Africa

Can we use moments of pain, adversity and uncertainty to develop better thinking? Fear reduces our...

Entrepreneurship Leadership

I recently had the pleasure and privilege of talking to Ian Fuhr, best known for starting...

Digital Leadership

Is there a word in the business lexicon that we can interpret in more ways than...

Entrepreneurship Leadership

Most sports have seen their events and audiences grind to a halt during the global COVID-19...

Digital Leadership Life South Africa

you remember those heady, idealistic early days of blogging? I was an early adopter and as...