MIKESTOPFORTH

I received an email from Shelley Wilson, an honours student at Vega who is doing her thesis on viral video. She’s put together this ’15 tips for viral marketing videos’ clip, with an accompanying article (quoted below) that she’d love your feedback on. I’m all for feedback, so let her have it! We live in [...]

Stole this from Through My Own Eyes. It’s about the funniest thing I’ve seen all year, too…

It doesn’t matter who you are – if you haven’t yet gorged yourself on the veritable goldmine of inspiration that is the collection of videos of talks presented at TED conferences and freely available at TED.com, you’ve either been hiding under a rock or you need better friends.

For those of you who don’t know yet, this is how the TED site describes the TED phenomenon…

Sachi and Lee LeFever of Common Craft fame occupy a very special, non-romantic place in my heart :) Back in the oooold days (about 3 years ago), when I was still quite unsure of the jargon and buzz behind Web 2.0 and social media, Lee was one of the few ‘A-listers’ who invested personal time and energy into answering my silly questions.

Today they’ve turned that gift for translation and a passion for all things social into a very cool business, producing informative, entertaining videos that quite simply, well, explain stuff. Whether they’re making videos for their ‘Plain English’ series of technology-related shows or for corporate clients, the LeFevers have fine-tuned the art of translation using the very tools they evangelise. Few businesses can boast that!