MIKESTOPFORTH

Oops, stumbled in a bit late… freakin’ traffic. Thanks to Vincent Maher and Vodacom for my ticket – here are my observations: Rick Joubert: Vodacom Mobile Advertising “Mobile is the seventh mass media… Print, Recording, Cinema, Radio, TV, Internet, Mobile. Reach, targeting, frequency and response make the mobile medium so compelling. “Mobile has twice the [...]