For some reason I’ve been ignoring MyGenius.com – the Southern African social network for business people. I have been a member since late 2006 – MyGenius’s very early days – and never quite got in to it. I get the odd message from a MyGenius member wanting to connect but have spent little no time on updating my profile or adding content to the site.
Recently I decided to give MyGenius another go based on two realisations. Firstly, the value of social networking is undoubtedly found, or much easier mined, in niche communities. The quintessential example is Charl Norman’s Zooped Up community for owners of modified cars and suchlike – completely useless for me but absolutely invaluable and addictive to people entrenched in that community. MyGenius cannot be compared to MySpace, for example, because it’s not trying to be a globally dominant player. It’s simply trying to do what it does well.
