MIKESTOPFORTH

I’m speaking at the Strategic Media, Branding and Public Relations seminar hosted by ASM Communications and Training Solutions, alongside an impressive array of guests including IBM’s Nicholas Maweni, Nokia’s Tania Steenkamp, Fearless Executive MD Terry Behan, television presenter Freek Robinson, broadcaster Adrian Steed, journalist Louise Marsland, entrepreneur Greg Mason and more this coming Wednesday. The [...]

Oops, stumbled in a bit late… freakin’ traffic. Thanks to Vincent Maher and Vodacom for my ticket – here are my observations: Rick Joubert: Vodacom Mobile Advertising “Mobile is the seventh mass media… Print, Recording, Cinema, Radio, TV, Internet, Mobile. Reach, targeting, frequency and response make the mobile medium so compelling. “Mobile has twice the [...]