Mike Stopforth

This is a video of a recent talk I did at the exclusive Tintswalo equestrian estate (note the horse’s bum in the background) with the MasterMind Group of Professional Speakers, of which I’m a member. I decided at the last minute to ditch my PPT slides in aid of the old fashioned approach.

Your critical [...]

Oops, stumbled in a bit late… freakin’ traffic.
Thanks to Vincent Maher and Vodacom for my ticket - here are my observations:
Rick Joubert: Vodacom Mobile Advertising
“Mobile is the seventh mass media… Print, Recording, Cinema, Radio, TV, Internet, Mobile. Reach, targeting, frequency and response make the mobile medium so compelling.
“Mobile has twice the reach of TV, [...]

…my book. But let me first tell you why.
Quirk eMarketing have once again firmly established themselves as our country’s leading eMarketing authority with the release of their textbook eMarketing: The essential guide to online marketing. From their blog:

eMarketing is a 300 page textbook aimed at tertiary education students, business owners and marketers who [...]

One of my professional speaking colleagues, Erik Vermeulen, forwarded a very cool email newsletter to me the other day. Normally that would tick me off but the newsletter, produced by Scott Ginsberg (check out his site and blog, they’re awesome), had an article titled 46 Marketing Mistakes Your Company Is (Probably) Making that caught my eye. I read it an thought I’d share it with you - some of it ought to be familiar already but there are a bunch of cool thoughts I thoroughly enjoyed…

I’ve just picked up on a fantastic post from one of my favourite bloggers, Lee LeFever from the Common Craft Show which is a must-read for all of us immersed in the Web 2.0 evolution.

I’ve often criticised advertising agencies of losing site of the bigger picture as a result of striving for bigger, flashier ads, edgier copy and design and of course, elusive awards. But Lee’s post has pointed my accusatory finger right back at me - do I have blinkers 2.0? Am I so worried about my traffic, Twitter replies and blog rankings that I’ve forgotten that the vast majority of my clients and their customers don’t know about, or don’t care about anything 2.0-ish.