Mike Stopforth

Vincent Maher and I spent a fascinating day in a very sunny Cape Town with the Design Indaba team today. On the way to the session at the gorgeous 12 Apostles Boutique Hotel (kudos to the staff - best service I’ve experienced in ages) we got chatting about the state of the social Web, [...]

I’ve just picked up on a fantastic post from one of my favourite bloggers, Lee LeFever from the Common Craft Show which is a must-read for all of us immersed in the Web 2.0 evolution.

I’ve often criticised advertising agencies of losing site of the bigger picture as a result of striving for bigger, flashier ads, edgier copy and design and of course, elusive awards. But Lee’s post has pointed my accusatory finger right back at me - do I have blinkers 2.0? Am I so worried about my traffic, Twitter replies and blog rankings that I’ve forgotten that the vast majority of my clients and their customers don’t know about, or don’t care about anything 2.0-ish.