Tag Archives: Dell

The Way To A Man’s Heart…

Posted 15 November 2008 | By Mike | Categories: Marketing and Advertising, South Africa | 3 Comments

…is only sometimes through his stomach. The way to this man’s heart, at least, is through a 6,27 litre naturally-aspirated V8 engine under the hood of one of the scariest ‘passenger vehicles’ on the road today.
You know I’m an Audi fan – let’s state this up front, and having just invested in a shiny [...]

An Unexpected But Pleasant Surprise

Posted 05 June 2008 | By Mike | Categories: Marketing and Advertising, Web 2.0 and Social Media | 5 Comments

If you’ve seen any of my presentations or read this blog for any length of time you’ll knw that Dell and I have some history.

Since the now infamous incident when a glitch on Dell’s local e-commerce led to the sale of literally thousands of laptops for next to nothing thanks to the SA blogosphere, I have been in touch with Dell’s marketing team. The subsequent goodwill Dell fostered thanks to regular attempts to play an active role in the local online community (like sponsoring the 2007 and 2008 SA Blog Awards and inviting bloggers to top-notch product launches) has helped position them as a progressive brand in the consumer electronics / IT sector that really gives a damn about digitally connected citizens and social media. This is significant considering the bulk of their business comes from massive corporate accounts, not dudes like you and I.

The Little Dell That Could

Posted 13 May 2008 | By Mike | Categories: South Africa | 6 Comments

This is an unbelievable story that Bronwyn Patten from Dell South Africa sent through to me the other day – thought you geekier types might appreciate it.