Mike Stopforth

One of the most inspirational characters I’ve ever met is a guy by the name of Rich Mulholland. Rich runs two companies, Missing Link and Thunk!, the former being a ‘presentation strategy company’ and the latter a ‘perspective lab’.  Rich’s story is an inspiring one - having progressed from rock band roadie to uber-successful [...]

One of my professional speaking colleagues, Erik Vermeulen, forwarded a very cool email newsletter to me the other day. Normally that would tick me off but the newsletter, produced by Scott Ginsberg (check out his site and blog, they’re awesome), had an article titled 46 Marketing Mistakes Your Company Is (Probably) Making that caught my eye. I read it an thought I’d share it with you - some of it ought to be familiar already but there are a bunch of cool thoughts I thoroughly enjoyed…

If you’ve seen any of my presentations or read this blog for any length of time you’ll knw that Dell and I have some history.

Since the now infamous incident when a glitch on Dell’s local e-commerce led to the sale of literally thousands of laptops for next to nothing thanks to the SA blogosphere, I have been in touch with Dell’s marketing team. The subsequent goodwill Dell fostered thanks to regular attempts to play an active role in the local online community (like sponsoring the 2007 and 2008 SA Blog Awards and inviting bloggers to top-notch product launches) has helped position them as a progressive brand in the consumer electronics / IT sector that really gives a damn about digitally connected citizens and social media. This is significant considering the bulk of their business comes from massive corporate accounts, not dudes like you and I.