Mike Stopforth

Jeepers, things are cooking. We’ve had to really step up a gear in the last few months to respond to the demand for social and mobile media interventions from agencies and companies alike.
I’d like to brag about two projects in particular. Firstly we’re doing work with Internet Solutions in developing IS [...]

I call myself a Web 2.0 expert. I run a company, Cerebra, which exists to make money helping our clients understand and where necessary utilise Web 2.0 technologies and trends.

As niche as we are, we’re not alone. We have global and local competitors. In South Africa, we have two kinds of competitors - those that started as social media agencies or companies from day one (Younique, Longtail, would be examples) and then companies that have existed for some time in either the digital sphere or general marketing, advertising or branding spaces that have adapted their focus to align with the ever-increasing need for social media services and products (AtPlay, a division of Saatchi, is the quintessential example).