MIKESTOPFORTH

I feel very important. After mentioning Rex the Lion, the SA blogosphere’s newest celebrity (which isn’t saying much but still) on this site yesterday I got a brief mention in his second video… To answer his question – what is it I’m concentrating so hard on in my header? Well, the answer is not much. [...]

I’ve just picked up on a fantastic post from one of my favourite bloggers, Lee LeFever from the Common Craft Show which is a must-read for all of us immersed in the Web 2.0 evolution.

I’ve often criticised advertising agencies of losing site of the bigger picture as a result of striving for bigger, flashier ads, edgier copy and design and of course, elusive awards. But Lee’s post has pointed my accusatory finger right back at me – do I have blinkers 2.0? Am I so worried about my traffic, Twitter replies and blog rankings that I’ve forgotten that the vast majority of my clients and their customers don’t know about, or don’t care about anything 2.0-ish.