Checkers Steals Campaign Tagline?
In July 2008 UK-based retailer Aldi launched a campaign with the tagline “Don’t change your lifestyle, change your supermarket”. Sweet.
Here’s a vid of one of the campaign ads:
At the same time last year, here in sunny SA, ex-creative director of BBDO Cape Town, Andrew Brand, and founding partner of Berry Bush, Lewin de Villiers [...]
