Tag Archives: Aldi

Checkers Steals Campaign Tagline?

Posted 24 April 2009 | By Mike | Categories: Marketing and Advertising, Web 2.0 and Social Media | 15 Comments

In July 2008 UK-based retailer Aldi launched a campaign with the tagline “Don’t change your lifestyle, change your supermarket”. Sweet. Here’s a vid of one of the campaign ads: At the same time last year, here in sunny SA, ex-creative director of BBDO Cape Town, Andrew Brand, and founding partner of Berry Bush, Lewin de [...]