MIKESTOPFORTH

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Visiting Rafiq

Seeing as he’d made the trip all the way up to Jozi for the National Innovation Competition Exhibition, I thought it only right to pay Rafiq a visit at the Theatre on the Track in Kyalami. We spoke a bit about corporate blogging, the new Flock web browser, Rafiq’s impressive iDrive.co.za web project and other [...]

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BMW: Blogging Meets Wheels

How lame is that title? You come up with a better one… Exciting news in my inbox yesterday – Jonathan Cherry of Cherryflava.com and more recently, the Cherryflava Media Company, has secured a deal with BMW to support the launch of the new Z4 Coupe with a blogging campaign. Kudo’s to Jon! The press release: [...]

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A New Breed of Consumer

Ok, here it is on a platter: Your customers are advertising-immune. Message-deaf. Surprisingly smart. The vast majority of those we classify as consumers (and we’re all consumers on some level), have innoculated themselves against the overwhelming barrage of marketing messages, sales pitches and advertising slants we fire at them on an hourly, nevermind daily basis. [...]

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Business 2.0 Gets It

Business 2.0 recently released its list of 50 People Who Matter NOW, and 10 People Who Don’t just to compliment it. No huge surprises on the Top 50 Who Matter list, if you understand that the role of the consumer has changed dramatically in the last few years. You see, Business 2.0 reckons the most [...]

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Blogs Boost SA Businesses

* This article appeared on my MoneyWeb blog on 5 July 2006 [Link]. A select group of South African companies are really beginning to see the benefit of blogs on the bottom line – these are the success stories… Caffeine can be found at 11 Regent Street in Seapoint, Cape Town. It’s the latest addition [...]

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Some things…

…never loose their humour. Whether it’s true or not, this supposed ‘Report by an Australian Bricklayer’ still has me laughing out loud every time I stumble across it. AUSTRALIAN BRICKLAYER’S REPORT Dear Sir, I am writing in response to your request for additional information in block 3 of the accident report form. I put “poor [...]

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Multiple Ambition Disorder

I had the pleasure of spending an evening seated next to Ravi Naidoo, founder of Interactive Africa, the Design Indaba and the brain behind successes HIP2B2 and South Africa’s 2010 Word Cup Bid at an SAB function the other evening. Ravi is one of those unique beings who has the ability to draw you, almost [...]

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How now Microsoft?

* This article appeared in the Citizen newspaper on 24 June 2006 [Link]. You might have heard of Bill Gates. If you’ve kept up with breaking news you’ll know that Bill announced that he would be “gradually” stepping down from his full time role as chief software architect at his monolithic brainchild, Microsoft. By July [...]

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Perseverance

“The essential thing in ‘heaven and earth’ is that there should be a long obedience in the same direction; there results, and has always resulted in the long run, something which has made life worth living.” – Friedrich Nietzsche

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SAB MDP Apprentice Challenge 2006 – Feedback

Thanks to all the bloggers (Jon, Dave, Conrad, etc.) who helped spread the word about the SAB bead4need apprentice challenge. The bead4need team was just one of the four or five syndicates that put their brains and their networks together to raise funds for charity as part of their management development programme. I am chuffed [...]

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GooglePedia

* This article appeared on the Biz-Community website on 20 June 2006 [Link]. One of the many reasons I like Firefox – the free, open source web browser – is that the community supporting Firefox continually comes up with little applications, called extensions, that through a simple installation process add great functionality to my browsing [...]

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MySQL – The Model 21st Century Company?

I picked up on a great Fortune article on the CNNMoney.com site about MySQL, the open-source software designers, over the weekend.  It unpacks the dynamics of this completely decentralised organisation, and just what makes it tick as well as it does.  This, according to the article, is a challenge facing many companies – new and [...]

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Money for Nothing…

* This article appeared on my MoneyWeb blog on 12 June 2006 [Link]. …and your clicks for free. Alex Tew is 21 years old, a student from Wiltshire, England. On August 25th of 2005 he launched the Million Dollar Homepage, an ambitious attempt to raise money (according to Alex) for his varsity education. Quite simply, [...]

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The Bead4Need Race Against Time

I recently presented at an SABMiller Management Development Programme. One of the groups on the programme have taken the bull by the horns and are leveraging social software and viral marketing for maximum reach on a pretty exciting project. Their objective is to raise USD $10,000 before June 16th by auctioning off 3 unique beaded [...]

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Faith

Faith is, at one and the same time, absolutely necessary and altogether impossible. – Stanislaw Lew

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This Week in the Connected World

Flummoxed by Web 2.0 terminology? Bamboozled by the jargon? Check out the Giant Glossary of Blogging Terminology. Citizen marketers continue to have a field day with the Snakes on a Plane meme – now even ‘Bono’ can be seen and heard (the impersonation is brilliant) singing in honour of Samuel L. Jackson and the yet-to-be-released [...]

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Mr (or Mrs) Write

* This article appeared in the Citizen Newspaper on 9 June 2006 [Link]. I never finished my degree. Or should I say degrees (plural). You see, I have completed one third of a communications course and two thirds of a psychology course. For all intense and purposes I have a whole degree. Seriously though. when [...]

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Hollywood Goes Viral

Snakes on a Plane is a movie about, well, snakes that get put on a plane. It’s arguably the worst idea for an action movie ever. It is due for release on the 18 August 2006. The thing about Snakes on a Plane is, it’s everywhere. It’s the latest and greatest web meme (unit of [...]

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When Books Died

I spend a great deal of time in my car. In the past, if I was to maximize the value of that time, I had a number of choices. I could listen to the radio. Sadly, I have never found a commercial station offers me a three solid hours of stimulating listening. I could catch [...]

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Comeback Kidders

Another pleasant email this week announced the unceremonious return of my favourite T-shirt manufacturers, the infamous brand-extinguishing, Justin Nurse-inspired Laugh It Off. They come complete with a revamped website and a range of new T’s. Good to have you back guys!

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I'm the the CEO of Cerebra, a leading strategic communications agency specialising in social media and PR for corporate brands. More info here...
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