MIKESTOPFORTH

The shoemakers children are poorly shod. Never a truer word has been spoken of the dilemma facing web companies who design their own websites. When Cerebra launched we had a phenomenally ugly Drupal-powered site in place as our ‘corporate’ web presence. It was pretty horrendous (not because of Drupal, because of us), but we had [...]

I originally saw this clip in Uwe Gutschow‘s excellent presentation at the Nomadic Marketing Course in Cape Town earlier this year. Now Richard has picked up on it at Capitalist Punks, and it’s well worth sharing with you here too. The clip, made for Microsoft by this guy, takes the mickey out of the advertiser-customer [...]

There’s a theme emerging from my conversations with clients, fellow marketers and consumers. It’s becoming more and more apparent that the tools available to us for market segmentation perhaps omit a key characteristic of the evolving digital citizen that we would do well to take note of. In South Africa one of our leading market [...]

So I’m rushing out of the house this morning, late for a meeting again, and I grab my staple sipping sustenance from the fridge before leaping into my car and whizzing out the gate. I’ve been drinking Yogi Sip for as long as I can remember. So drinking one this morning was nothing new, but [...]

Maggie Fox, the lovely leading lady at the Social Media Group, kindly asked me to join her for a discussion around Cerebra in a recent podcast. This is not our first discussion – Maggie and I had a chat a while back which was quite a success, apparently, and was keen to hear some updates [...]

This blog will be a little quiet over the next few days as I concentrate my efforts on liveblogging the Toyota Auris media launch in Durbs. Cerebra is privileged to have been asked to help Toyota engage you – SA’s most influential and connected citizen journalists – through their first ever blog. Check out the [...]

I have been making a bit of noise, both in presentations and in the press (sometimes misquoted – yeeuch) about corporates who block their employees from using Facebook. Now I see Vinny adding his 2c to the mix in response to a News24 article on the subject. An excerpt: And, according to Absa, the banking [...]

The last few months have been pretty hectic at work, hence the sporadic posting. Thanks to a bit of free press (CNBC, FM Campus and Financial Mail – not to mention Afrigator’s appearance in Business 2.0) more companies are noticing Cerebra and wanting to do cool work with us. Apart from the numerous ‘social media [...]

Awesome news – Business 2.0 magazine, based in San Francisco, has marked Afrigator as one of the top 31 Web 2.0 startups worldwide to be watching. This is a huge accolade and a testimony to some of the hard work that has already gone in to Afrigator. That said, we have not been sleeping – [...]

One thing has surprised me more than anything else since diving headfirst into the dodgy world pf self-employment in September 2005; the value of Public Relations. Now I’m at risk writing this because I have been pretty critical (especially at the earliest stage of my consulting career) of PR and secondly because I probably don’t [...]