In the hope that they will one day evolve into something of substance, I have recently been scribbling down notes on some of the ideas I have around marketing, advertising and communication in general. Bear in mind I share these thoughts purely in my capacity as a consumer – I am no marketing, branding or [...]
I recently upgraded from a much-loved Audi A4 1.8T to my all-time dream car, a Mercedes-Benz C63 AMG. It’s not that I didn’t like the Audi, on the contrary on many levels it’s an easier, more comfortable car than the C63 – it has more headroom on the driver’s side, a softer ride and in [...]
One of the more interesting people (and public speakers) I met at SXSW earlier this year was a chap by the name of Lane Becker (website and Twitter). Lane is one of the co-founders of Get Satisfaction – there’s plenty cool info on what Get Satisfaction does here. His presentation included a reference to a [...]
Earlier this year I wrote about how impressed I was with the RAMP foundation and their efforts regarding the 2009 Net Prophet conference. Considering that, and how blown away I was with the second annual Bookmark Awards evening held last night at Movida in Jozi, it’s clear that digital in South Africa is definitely growing [...]
Last night marked the 44th iteration of the 27dinner social networking movement, held at FTV in Village Walk. With the dinners reaching unparalleled popularity (numbers peaking at 170+ on the attendance list at 27dinner.com), it is becoming increasingly challenging to organise and execute an event that now has some pretty high expectations around it in [...]
Philips (and their PR company) are awesome. The consumer electronics brand has really rallied behind online advocates – fans of the brand – engaging them in innovative and exciting ways to promote positive brand sentiment. I have been invited to events ranging from an ‘iron-off’ (which I was pretty darn good at) to last night’s [...]
Over the past three years I have spent a great deal of time presenting to schools, church groups, NGO’s, government and more on the subjects of social and mobile media. Public speaking is a wonderful privilege and a fine art. I am not nearly the speaker I could be, but I have some thoughts I’d [...]
Matthew Dawes is organising Mobile Web Africa 2009 on the 13 and 14 October at the Michelangelo, and has kindly offered a range of freebies and discounts for me to promote to you, the cream of South Africa’s technology crop! I will certainly be making an effort to attend – the speaker line-up and agenda [...]
I recently raved about the NetProphet conference I was privileged enough to be invited to speak at, and now the video is up for your perusal, comments and random abuse :) I realise, watching this, that I have a dangerously dry sense of humour that may not always serve my best interests… hmmm. Oh well, [...]
In July 2008 UK-based retailer Aldi launched a campaign with the tagline “Don’t change your lifestyle, change your supermarket”. Sweet. Here’s a vid of one of the campaign ads: At the same time last year, here in sunny SA, ex-creative director of BBDO Cape Town, Andrew Brand, and founding partner of Berry Bush, Lewin de [...]
I’ve really enjoyed opportunities over the last few weeks to connect more regularly with the local Young & Rubicam team and their Wunderman cousins about social media and it’s impact on local markets and individual consumers. I’ve also been invited to a few book launches and more recently, to meet with Simon Silverster, EVP Head [...]
I had hoped to blog a lot more about my experience at SXSW Interactive this year but barely had time to breathe, let alone document all that happened in Austin. I will say this though, it lived up to (high) expectations and more – I’ll definitely be going back next year. Since getting back life [...]
About a month ago I had a brainfart and nearly didn’t come to Austin to attend SXSW. Thank heavens I came to my senses – the trip has already been worth it on so many levels. In the short time Allan Kent and I have been here we’ve met some amazing people, seen some rather [...]
For an out-and-out music fan and musician I have attended precious few live performances. Sadly. This is partly because the artists I love most seldom venture out here and secondly, life has generally gotten in the way when the best opportunities have presented themselves. Not this year though! Having missed the last few My Coke [...]
The dudes in Cape Town updated me with this news release today – more good news for our baby, Afrigator! Taken directly from the news release: Afrigator shoots up the ranks to take the ninth spot on the Online Publishers Association according to latest stats by Nielsen Online. Cape Town, February 5, 2009: Afrigator Internet [...]
Dave Duarte has grown the Nomadic Marketing brand into the definitive local social and mobile media education programme – nothing else comes close. The combination of excellent content, the backing of the UCT GSB and professional facilitation mean that it ranks among the best of it’s kind worldwide. And now Dave is bringing Nomadic Marketing [...]
I love free stuff. Want to win me over? Send me free stuff. But then I think that works for most humans. I still get a warm tingly feeling when a post office slip arrives, or even better, the courier rings the doorbell for me to collect some random corporate gift or token. Doesn’t matter [...]
I was privileged enough to receive an invite from Reuben Goldberg to join him on an episode of his popular talk show The Internet Economy which airs every Friday night from 7-8 on ClassicFM. We spoke about the broad subject of social media in South Africa, the article I wrote the other day (the Next [...]
The honeymoon is over. Much of the hype and noise surrounding social media and its meteoric rise (especially in the USA) has abated. Perhaps owing to the global economic crisis, arguably due to the apparent lack of sustainable business models and possibly as a result of some semblance of reasonable thinking, we’re no longer reading [...]
