Archive for 'Marketing and Advertising'

The Bookmark Awards – Be Big In Digital

Posted 13 November 2009 | By Mike | Categories: Entrepreneurship, Marketing and Advertising, South Africa, Web 2.0 and Social Media | No Comments

Earlier this year I wrote about how impressed I was with the RAMP foundation and their efforts regarding the 2009 Net Prophet conference.
Considering that, and how blown away I was with the second annual Bookmark Awards evening held last night at Movida in Jozi, it’s clear that digital in South Africa is definitely growing up [...]

Report Back On 27dinner Jozi Last Night

Posted 29 September 2009 | By Mike | Categories: Entrepreneurship, Marketing and Advertising, South Africa, Web 2.0 and Social Media | 2 Comments

Last night marked the 44th iteration of the 27dinner social networking movement, held at FTV in Village Walk. With the dinners reaching unparalleled popularity (numbers peaking at 170+ on the attendance list at 27dinner.com), it is becoming increasingly challenging to organise and execute an event that now has some pretty high expectations around it [...]

Stubble, Poker And Perceptions

Posted 18 September 2009 | By Mike | Categories: Entrepreneurship, Marketing and Advertising | 12 Comments

Philips (and their PR company) are awesome. The consumer electronics brand has really rallied behind online advocates – fans of the brand – engaging them in innovative and exciting ways to promote positive brand sentiment. I have been invited to events ranging from an ‘iron-off’ (which I was pretty darn good at) to [...]

5 Tips For Becoming A Better Presenter

Posted 17 September 2009 | By Mike | Categories: Entrepreneurship, Marketing and Advertising, Web 2.0 and Social Media | 12 Comments

Over the past three years I have spent a great deal of time presenting to schools, church groups, NGO’s, government and more on the subjects of social and mobile media. Public speaking is a wonderful privilege and a fine art. I am not nearly the speaker I could be, but I have some [...]

Mobile Web Africa 2009 – Get Your Free Ticket!

Posted 01 September 2009 | By Mike | Categories: Entrepreneurship, Marketing and Advertising, South Africa, Web 2.0 and Social Media | 12 Comments

Matthew Dawes is organising Mobile Web Africa 2009 on the 13 and 14 October at the Michelangelo, and has kindly offered a range of freebies and discounts for me to promote to you, the cream of South Africa’s technology crop! I will certainly be making an effort to attend – the speaker line-up and [...]

Video Of My NetProphet Presentation

Posted 23 May 2009 | By Mike | Categories: Marketing and Advertising, Web 2.0 and Social Media | 7 Comments

I recently raved about the NetProphet conference I was privileged enough to be invited to speak at, and now the video is up for your perusal, comments and random abuse

I realise, watching this, that I have a dangerously dry sense of humour that may not always serve my best interests… hmmm. Oh well, [...]

Checkers Steals Campaign Tagline?

Posted 24 April 2009 | By Mike | Categories: Marketing and Advertising, Web 2.0 and Social Media | 14 Comments

In July 2008 UK-based retailer Aldi launched a campaign with the tagline “Don’t change your lifestyle, change your supermarket”. Sweet.
Here’s a vid of one of the campaign ads:

At the same time last year, here in sunny SA, ex-creative director of BBDO Cape Town, Andrew Brand, and founding partner of Berry Bush, Lewin de Villiers [...]

Meeting Simon Silvester Of Young & Rubicam

Posted 18 April 2009 | By Mike | Categories: Marketing and Advertising, Web 2.0 and Social Media | 1 Comment

I’ve really enjoyed opportunities over the last few weeks to connect more regularly with the local Young & Rubicam team and their Wunderman cousins about social media and it’s impact on local markets and individual consumers. I’ve also been invited to a few book launches and more recently, to meet with Simon Silverster, EVP [...]

SXSW Interactive 2009 – Reflections

Posted 22 March 2009 | By Mike | Categories: Entrepreneurship, Marketing and Advertising, Web 2.0 and Social Media | 9 Comments

I had hoped to blog a lot more about my experience at SXSW Interactive this year but barely had time to breathe, let alone document all that happened in Austin. I will say this though, it lived up to (high) expectations and more – I’ll definitely be going back next year.
Since getting back life [...]

SXSW Day One – First Impressions

Posted 14 March 2009 | By Mike | Categories: Marketing and Advertising, Web 2.0 and Social Media | 3 Comments

About a month ago I had a brainfart and nearly didn’t come to Austin to attend SXSW. Thank heavens I came to my senses – the trip has already been worth it on so many levels.
In the short time Allan Kent and I have been here we’ve met some amazing people, seen [...]