When Personal And Corporate Brands Collide

When Personal And Corporate Brands Collide

[This article was originally written for Memeburn.] Should employees have unlimited access to social media during office hours? If staff have access to social media how can time spent online be used constructively for business? What happens when an employee’s personal brand becomes bigger than their employer’s brand? Millions of previously “ordinary” citizens the world […]

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Shifting From Social Media To Social Business Thinking

Shifting From Social Media To Social Business Thinking

[This post was originally published on Memeburn] The term social media refers to a set of web-based and mobile tools, technologies and platforms that enable connection, communication and collaboration in ways never before possible. Hopefully you’ve cottoned on to this by now. The problem is that this definition doesn’t encompass the undeniable impact social media […]

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Social Media: Lipstick On A Pig?

Social Media: Lipstick On A Pig?

In a recent Direct Message exchange with Casey Monteiro (@Casey_ek_se) on Twitter, he referred to the social media presence of a prominent brand as “lipstick on a pig”. The brand he was referring to was FNB – the bank I’ve just switched my main account to based almost entirely on the advocacy of my peers […]

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The Anatomy Of A Complaint

The Anatomy Of A Complaint

I mentioned in a recent post that people love to complain. We are far quicker to pick up on the mistakes of brands and incidences of bad service than we are to compliment and laud when brands exceed expectations. This is human nature. As a direct result my clients typically freak out when presented with […]

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The Connected Consumer Code Of Ethics

The Connected Consumer Code Of Ethics

There is much being said about how brands should engage with customers in social media. Words like “authenticity”, “transparency”, “immediacy”, “personability” and others are bandied about as we as consultants, together with our clients, figure out the rules of content and community online. This is a good thing. Brands tend to forget that platforms like […]

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K.I.S.S.

K.I.S.S.

I love smart ideas. I love smart business ideas even more. I get turned on by clever twists in business models, innovative approaches to management and fancy ways to turn a profit. That said, today I was blown away by a business that has taken arguably the simplest idea and found ways to deliver it […]

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