A shot of the Cerebra office

#AgencyLife – The Big Agency Lie

Let me tell you how advertising agencies work. Agencies, by and large, sell hours. Unless they find a way to productise intellectual property or build a clever piece of proprietary technology, agency businesses scale by adding staff as they add clients. Win a client, hire people. Lose a client, fire people. Agency owners and executives […]

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coffee

Upcoming Talk: CreativeMornings Johannesburg

I’m very pleased to announce that I’ll be speaking at the inaugural CreativeMornings Johannesburg event, courtesy of an invite from the organisers Nicework. I’ve chosen the topic “Cookie Madness and the Channel Bias: Exploring how complexity is getting in the way of brilliant creative communication”, which should be a lot of fun. The event is planned for […]

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MyVVI: An Adventure In Data

MyVVI: An Adventure In Data

I love cars, and I love data. About six months ago I had an idea that combined those two passions, and I’d like to share the result of that idea with you. I was thinking about how people make decisions on what car to buy on one or more of the following three factors: performance, […]

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Channel Bias, Or Why “Digital Marketing” Is A Farce

Channel Bias, Or Why “Digital Marketing” Is A Farce

There is no shortage of jargon in marketing, advertising and branding. In fact, business communication is peppered with terms that have such divergent definitions that they’ve become all but meaningless. In any given client meeting, or on any given brief, words and phrases like “digital”, “web”, “online”, “mobile”, “interactive”, “social media”, “socialCRM”, “digital PR”, “new […]

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Cerebra Announces Social Business Africa 2013

Cerebra Announces Social Business Africa 2013

Last year we hosted the incredibly successful Social Business Summit at the Holiday Inn in Sandton. This year we’re taking the conference to a whole new level, bringing out global thought-leader Dion Hinchcliffe as our keynote speaker, and expanding the programme to include five practical workshops on the topics of social leadership, social marketing, social […]

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Putting Your Worst Foot Forward

Putting Your Worst Foot Forward

Yesterday I attended a discussion with members of the exco of a huge multinational company at their Johannesburg CBD headquarters. Because Cerebra is based all the way out in Fourways, I allowed an hour travel time. Luckily for me there were no traffic hiccups and so I reached my destination with a half hour to spare. […]

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We Are Community – A Free eBook From Cerebra

We Are Community – A Free eBook From Cerebra

If there’s one thing you’re guaranteed of when it comes to social media and the social evolution, it’s tons of hype. You only need to follow some of the conversation around the ridiculously popular SXSWi digital festival to realise that there is still, 6 or 7 years later, no shortage of buzzwords and bubbles in […]

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5 Steps To Building Digital Communities That Really Impact Your Business

5 Steps To Building Digital Communities That Really Impact Your Business

[This article originally appeared on Memeburn] One of the more appealing opportunities for brands engaging with customers in social media is soliciting candid feedback about their products and service. With the right amount of investment in your communities these insights can have a profound impact on the way you conduct research, design business processes, train […]

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