MyVVI: An Adventure In Data

I love cars, and I love data. About six months ago I had an idea that combined those two passions, and I’d like to share the result of that idea with you.

I was thinking about how people make decisions on what car to buy on one or more of the following three factors: performance, economy and aesthetic appeal. Aesthetic appeal is completely subjective; I might love the look of a Nissan GT-R (I do), and yet my girlfriend will despise it (she does) – but it’s impossible to argue the remarkable acceleration and power of that car, because both are measured scientifically.

Depending on whether you’re interested in vehicle performance, or vehicle economy, you’ll consider the following metrics when looking for a new car:

  1. Power Output (Performance)
  2. Torque (Performance)
  3. Acceleration (Performance)
  4. Fuel Economy (Economy)
  5. Price (Economy)

I decided to explore a way to lump performance and economy into one index that takes all these factors into account and allows buyers to benchmark similar vehicles by a single number.

MyVVI was the result of that thinking. The very good-looking public site is the excellent work of the team at Yellow Llama, but the really interesting stuff lies in how we spliced the data in the back end. Being able to search all sedans between R350 000 and R500 000 (as an example) and get a list of cars ranked by a single number was profoundly interesting. Comparing brands along the same lines was even more interesting.

I’ve been working on collating the data in the form of a report, and would like to share that data with you. Take a look at it and let me know if the information is interesting and or appealing at all. Your comments and feedback would be most welcome!

DOWNLOAD A PDF COPY OF THE REPORT HERE: MyVVI Report August 2013

  • Senorblinky

    Very clever, you just Moneyballd cars.

  • davidperel

    Great idea dude! Already wasting hours of my life surfing the MyVVI site :)

    • Very kind of you Mr Perel – would greatly appreciate any feedback on usability too :)

  • Marks

    Why have I only discovered this now! As geeky as this sounds, I have just found my reading for tonight :D Thanks for the report :D The major spanner though is comparing these numbers with cars available in the second hand markets..!

What Clients Say...

Mike did an outstanding presentation to the Discovery team on social media and its powerful and pervasive impact on society today. He provided a framework for companies like ours to think about social media as well as some practical tips and tools. Mike’s conversational style and humour went down brilliantly!

I saw Mike speak at Discovery Digital Thought Leadership Conference.

Mike’s keen interest in understanding our market, combined with his enthusiasm for his areas of expertise, made for an engaging, entertaining and highly relevant presentation. His energy was positively infectious and his talk received huge compliments from our audience. Mike was an asset to our event and an absolute pleasure to work with.

I saw Mike speak at Property Keystone - Own Tomorrow.

Mike is irritatingly good at public speaking. Irritating because he has an uncanny ability to read the audience and pitch the content and tone at exactly the right level. Irritating because he delivers profound insights in a common-sense manner, and because his wry sense of humour makes each presentation more like a chat with a mate than a lecture.

I saw Mike speak at IMC Conference, Johannesburg 2013.