Last year we hosted the incredibly successful Social Business Summit at the Holiday Inn in Sandton. This year we’re taking the conference to a whole new level, bringing out global thought-leader Dion Hinchcliffe as our keynote speaker, and expanding the programme to include five practical workshops on the topics of social leadership, social marketing, social technology, social governance and law and social analytics.
We’re calling the conference Social Business Africa as a reflection of our ongoing commitment to providing well-researched insights into social business developments across the continent. If the term “social business” is still a little confusing, we define it as the application of social platforms (e.g. Facebook, Twitter, LinkedIn, etc.) and social principles (e.g. Authenticity, crowdsourcing, collaboration, sharing, etc.) to all facets of the enterprise in order to understand, engage and activate a constantly evolving workforce and consumer market. You can also check out the posts I wrote on the subject of social business recently here and here.
We will also be sharing invaluable insights at the event that we’ve gathered from our partnership with Fuseware on the Cerebra Social Business Africa Report – a in-depth look into how the Top 200 Companies on the African continent are using social media to engage their customers, and social collaboration tools to connect their staff. This report will soon be available for purchase on the Cerebra website, but conference attendees will receive a free executive summary!
This event is one not to be missed, and if the success of last year’s event is anything to go by, it will be incredibly valuable. If you’d like to book your ticket (they’re selling fast), pay a visit to www.socialbusinessafrica.com now!