We Are Community – A Free eBook From Cerebra

If there’s one thing you’re guaranteed of when it comes to social media and the social evolution, it’s tons of hype. You only need to follow some of the conversation around the ridiculously popular SXSWi digital festival to realise that there is still, 6 or 7 years later, no shortage of buzzwords and bubbles in our space.

I’m under no illusion that Cerebra has benefited from some of this hype, but we’ve always tried our best to strip away the nonsense and deliver meaningful insights and advice to our clients. You’ll understand then why I get uptight when I see people  (who in many cases call themselves “gurus”) running courses and conferences on the topic in the hope of making a quick buck off the trend. While I’m sure many of these courses add some value, they are often run by individuals that have never actually done any work for a client (or even in some cases for themselves). Still, because of the collective paranoia many clients feel around the social trend, these programs are well attended and as such the market is being flooded with dodgy thinking.

As part of our ongoing commitment to anti-bullshit, Cerebra announced a few cool projects earlier this year, which are all currently underway and rocking!

The first is our Content and Community Management Masterclass – a course held over four intense sessions that combines theory and practical exercises to help individuals with a solid foundational understanding of social media marketing to improve their content skills and strategic thinking.

The second is our Social Media 101 seminar – free evening sessions aimed at people with little to no understanding of the social trend or social channels. Our first session, to be held this coming Tuesday, already has 200 sign ups – insane!

Lastly, we’ve also published We Are Community – a free eBook with our collective thoughts and ideas around content creation and community management for corporate brands. Please feel free to download it and pass it on – we’d love your feedback on how to improve it for future editions.

There’ll be plenty more where these came from so look out , share and participate.

  • Clive Simpkins

    All strength to your team. We’re awash with “instant experts” these days, so nice to have some calm and rationality in your world.

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  • mbuguaCWG

    good stuff going on there!
    cheers to an undying commitment to anti-bullshit!

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What Clients Say...

I’ve known Mike Stopforth for the past decade and on a dozen occasions or more he’s addressed various events my company hosts in the media and brand communications space. In a sea of mediocre speakers, Mike is one of a kind. His subject knowledge is encyclopaedic relevant and cutting edge, he adds huge value to the digital and social media debate.

I saw Mike speak at Future of Media conferences.

Mike’s keen interest in understanding our market, combined with his enthusiasm for his areas of expertise, made for an engaging, entertaining and highly relevant presentation. His energy was positively infectious and his talk received huge compliments from our audience. Mike was an asset to our event and an absolute pleasure to work with.

I saw Mike speak at Property Keystone - Own Tomorrow.

Mike’s participation at Tribe Thursday made the event! If you’re looking for a razor-sharp intellect who is not shy to mix it up and really get people thinking then Mike’s the man! Unconventional, outspoken, lateral, and thoroughly entertaining Mike’s speaker debate at Tribe Thursday ensured we had the jagged edge to keep people talking!

I saw Mike speak at Tribe Thursday http://www.tribe-x.co.za/.