We Are Community – A Free eBook From Cerebra

If there’s one thing you’re guaranteed of when it comes to social media and the social evolution, it’s tons of hype. You only need to follow some of the conversation around the ridiculously popular SXSWi digital festival to realise that there is still, 6 or 7 years later, no shortage of buzzwords and bubbles in our space.

I’m under no illusion that Cerebra has benefited from some of this hype, but we’ve always tried our best to strip away the nonsense and deliver meaningful insights and advice to our clients. You’ll understand then why I get uptight when I see people  (who in many cases call themselves “gurus”) running courses and conferences on the topic in the hope of making a quick buck off the trend. While I’m sure many of these courses add some value, they are often run by individuals that have never actually done any work for a client (or even in some cases for themselves). Still, because of the collective paranoia many clients feel around the social trend, these programs are well attended and as such the market is being flooded with dodgy thinking.

As part of our ongoing commitment to anti-bullshit, Cerebra announced a few cool projects earlier this year, which are all currently underway and rocking!

The first is our Content and Community Management Masterclass – a course held over four intense sessions that combines theory and practical exercises to help individuals with a solid foundational understanding of social media marketing to improve their content skills and strategic thinking.

The second is our Social Media 101 seminar – free evening sessions aimed at people with little to no understanding of the social trend or social channels. Our first session, to be held this coming Tuesday, already has 200 sign ups – insane!

Lastly, we’ve also published We Are Community – a free eBook with our collective thoughts and ideas around content creation and community management for corporate brands. Please feel free to download it and pass it on – we’d love your feedback on how to improve it for future editions.

There’ll be plenty more where these came from so look out , share and participate.

  • Clive Simpkins

    All strength to your team. We’re awash with “instant experts” these days, so nice to have some calm and rationality in your world.

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  • mbuguaCWG

    good stuff going on there!
    cheers to an undying commitment to anti-bullshit!

  • I enjoyed the information lot. Thanks for sharing this information.

What Clients Say...

Mike spoke at the South African eCommerce Conference 2013 on the topic “The impact of social trends and technologies on the eCustomer” and was extremely well received with feedback from attendees such as “Best speaker of the day. Great Energy!” and “absolutely brilliant. would love to see more of his presentations”.

I saw Mike speak at The South African eCommerce Conference 2013.

Mike was an excellent speaker who added tremendous value to our HR community. The information he provided us was relevant and insightful. He managed to present exceptional content to a very broad and diverse community and kept every audience member engaged.

I saw Mike speak at HR Workshop.

Mike was a keynote speaker at our recently held Digital Ignition Symposium. Mike was given the unfortunate graveyard shift but due to the insightful, enthusiastic and passionate way in which Mike delivered his talk made it the most interactive and interesting session of conference. He is one of the most dynamic speakers I have seen in a long time.

I saw Mike speak at Acceleration's Digital Ignition Sympsoium.