We Are Community – A Free eBook From Cerebra

If there’s one thing you’re guaranteed of when it comes to social media and the social evolution, it’s tons of hype. You only need to follow some of the conversation around the ridiculously popular SXSWi digital festival to realise that there is still, 6 or 7 years later, no shortage of buzzwords and bubbles in our space.

I’m under no illusion that Cerebra has benefited from some of this hype, but we’ve always tried our best to strip away the nonsense and deliver meaningful insights and advice to our clients. You’ll understand then why I get uptight when I see people  (who in many cases call themselves “gurus”) running courses and conferences on the topic in the hope of making a quick buck off the trend. While I’m sure many of these courses add some value, they are often run by individuals that have never actually done any work for a client (or even in some cases for themselves). Still, because of the collective paranoia many clients feel around the social trend, these programs are well attended and as such the market is being flooded with dodgy thinking.

As part of our ongoing commitment to anti-bullshit, Cerebra announced a few cool projects earlier this year, which are all currently underway and rocking!

The first is our Content and Community Management Masterclass – a course held over four intense sessions that combines theory and practical exercises to help individuals with a solid foundational understanding of social media marketing to improve their content skills and strategic thinking.

The second is our Social Media 101 seminar – free evening sessions aimed at people with little to no understanding of the social trend or social channels. Our first session, to be held this coming Tuesday, already has 200 sign ups – insane!

Lastly, we’ve also published We Are Community – a free eBook with our collective thoughts and ideas around content creation and community management for corporate brands. Please feel free to download it and pass it on – we’d love your feedback on how to improve it for future editions.

There’ll be plenty more where these came from so look out , share and participate.

11 thoughts on “We Are Community – A Free eBook From Cerebra

  1. All strength to your team. We’re awash with “instant experts” these days, so nice to have some calm and rationality in your world.

  2. Pingback: Kenyan Reaction to Disputed Election Is Far Calmer Than Last Time | Acbnews International.Africa`s # 1...To get your brand exposure to 47+ counties/countries in Kenya & Africa contact:aanm.ffp@gmail.com
  3. An essay is a detailed explanatory text of a
    topic. It helps a reader to know and to have a deep and thorough understanding
    of the topic and the associated stream of knowledge. It is developed in a
    prescribed format. The first part is the introductory paragraph which includes
    a sentence to gather the attention of the reader. Then is thesis statement
    which can be in the form of either open or closed thesis statement.


  4. Dissertation Writing Service at just one email away.
    Contact us for Dissertation writing work. Get the best work done and score
    high. We can also help you with Editing, proposal and outline.

  5. Dissertation proposal mainly provide a chance to the
    Doctoral to organize the specifics of dissertation. A doctoral student starts
    their doctoral research with mentor and writes dissertation proposal for
    presentation to the mentor.

  6. Pingback: Somali journalist killed by gunmen: union | enjoy!www.acbnews.tumblr.com
  7. Computer
    science can be defined as a mathematical or scientific approach in the
    computing field of information technology. A computer professional can be
    referred to as a person, who performs the tasks as a professional in computer
    science and also has attained a degree in computer related field or science.


  8. Quality College Essay
    Writing Service Available at Most Reasonable Prices. Send us your requirements
    of Essay via Email and let our qualified Writers help you. Any topic, Any Deadline.

  9. Get 24/7 Finance Homework Help from certified experts. Just Email your assignments, and let our tutors do the rest

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

What Clients Say...

Mike is a one of the most insightful people in the industry I’ve had the pleasure to work with. Not only does he have a global perspective on social media, marketing, and business that is compelling, but he has clearly made it actionable in South Africa. It was terrific to work with him and his team to help deliver Social Business Africa 2013.

I saw Mike speak at SBA 2013.

I organised TEDxPretoria on 27 September 2013 where I invited Mike to be a speaker and share his ‘Idea worth spreading’. Although he also had another event on the same day he showed up early, enthused ready for action. Mike not only has amazing talent as a presenter, he is also knowledgeable and passionate. I would definitely recommend him.

I saw Mike speak at TEDxPretoria.

Mike is one of the most convincing digital brains in the South African industry with a keen understanding of the impact and value that social media has in business and society. His measured, authentic and pragmatic view on the world comes to life when he speaks in a refreshing and inspiring way.