MIKESTOPFORTH

[Disclaimer: Turner Broadcasting and TCM are Cerebra clients]

I love film. I actually studied film for a year or so before, ahem, dropping out, but my passion for the medium remains. My favourite past time, when I have the time, is to pop past the Absolutely Fabulous DVD Nouveau store down the road and pick up a classic off their “Must See” shelf. Over the last few months I’ve enjoyed IMDB Top 250 regulars like 12 Angry Men, Goodfellas, Cinema Paradiso and many more.

So you’ll understand that when one of our clients, Turner Broadcasting, presented their “Pop-Up Cinema” concept to us and asked us how we could promote it via their social media channels – you can follow them on Twitter at @TCMAfrica – I was pretty stoked. The Pop-Up Cinema concept is loosely based on Secret Cinema, and is in essence a celebration of classic film in a different location each time, for a select group of individuals that are either invited or who pick up on the event via online channels and the grapevine and RSVP to attend.

The inaugural @TCMAfrica Pop-Up Cinema was held last week at Arts on Main in the middle of Jozi – an awesome venue – and was non-stop fun from start to finish. I arrived to a giggling gaggle of students draped in scarecrow, witch and tin man outfits (no prizes for guessing the movie, and therefore the theme for the night, was The Wizard Of Oz) and once I’d collected my goodie bag, popcorn and sweets, settled down to watch the movie.

Besides the fact that it’s really hard to go wrong with an entertaining classic like Wizard of Oz, the evening was an a chilled one spent with really cool people in a great environment, and I’d highly recommend (because it was a jol, and not just because they’re a client), that you try and attend the next one, even if only for the free popcorn!

A big thank you to @TCMAfrica for the invitation – I can’t wait for the next one!