MIKESTOPFORTH

Soon, Nelson Mandela will die. As I write this post traditional and social media channels are rife with rumours of his ill health and deteriorating state. This day was always going to come. When he dies messages of condolence and sympathy will flood in. Wreaths will be laid, memorial services will be held and millions, [...]

As Cerebra expands its client base with big brands including the likes of Vodacom, Samsung and Toyota, we’re learning valuable lessons about what works when it comes to engaging customers on Twitter. No two brands are exactly the same. Every brand has a different message, culture, strategy and even audience. There’s no arguing that Twitter [...]