MIKESTOPFORTH

I’ll be updating live from the CSA Awards in Sandton.

Just arrived and the venue looks great, I’m seated with Vincent Hofmann, Shaun Custers and no doubt one or two other cricket geeks.

Ok so my hopes of being able to live blog the event were dashed by a lack of space on the

table. That and the fact that I would have been the only person in the rather large exhibition hall trying to balance a Mac on top of his salad.

The evening was incredibly slick – credit must go to CSA, their sponsors and of course the event co-ordinators for putting together a top-class show. Big winners on the night were Colin Ingram (on the domestic front) and the Hashim Amla, who took five awards of the six awards he was nominated for. Well done Hash! His scalps included Test Player of the year, CSA Cricketer of the year and more.

It was a great privilege to be a part of an event showcasing the sporting talents I admire and resp

ect so much, but also it was exciting and encouraging to be part of an event that was so willing to embrace the power of social media. The live screening of the event was integrated with a live Twitter feed under the hashtag #CSAawards that allowed fans back home on the couch to be a part of the action. Revolutionary stuff.

I look forward to seeing more brands, sporting events, etc. taking the same level of initiative to include ‘fans’.

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