Comments on: Checkers Steals Campaign Tagline?

By: Brett

Brett — Sat, 28 May 2011 09:33:59 +0000

When I first saw the tagline I thought it was quite brilliant. Knowing that Aldi originally had it, well, not so brilliant anymore. Andrew’s response – articulate and fair, and people all over the world, in every industry do come up with similar ideas all the time. But, it’s still like two women, separately deciding to wear the same dress to the same function – fail.

And, unfortunately, Checkers really isn’t the cheaper alternative.

By: Jonathan

Jonathan — Sun, 29 Aug 2010 08:26:22 +0000

Natasha,

Seeing that your questions goes out to all: ZaPOP does not supply any music to Shoprite or Checkers it does however use a company called Radio Retail to supply them music. All the music used by Radio Retail is available in the store for sale.

If you are saying that they are supplying Checkers with illegal music I am assuming you mean that Checkers is also selling illegal music. Fat chance!

If you have an axe to grind with their CEO choose your angle more wisely and do it on another forum.

Jonathan

By: Natasha

Natasha — Mon, 16 Nov 2009 19:24:20 +0000

Overall I think Checkers made a good call by appointing NINETY9CENTS….

My question to ALL is as follows:

Why does Shoprite/Checkers do business with Zapop? I’ve heard that Zapop supplies Shoprite/Checkers with illegal music @ store level. What I don’t get is, what’s SAMRO doing about this.

I’ve also heard MANY BAD things about the CEO – Riaan L

Please comment.

By: Josie

Josie — Tue, 12 May 2009 07:07:33 +0000

Thanks Mike,

Feel a bit cheated because I was raving the other day about what a brilliant campaign Checkers have and that they have really hit the nail on the head with their tag line.

By: Josie

Josie — Tue, 12 May 2009 07:05:30 +0000

Type your comment here…

By: WayneB

WayneB — Mon, 11 May 2009 19:11:30 +0000

Regardless of whether the client agrees to it or not, you could at least come up with another tagline. Just my opinion

By: Amy Wagner

Amy Wagner — Fri, 08 May 2009 09:57:19 +0000

Thanks for all that information Roger, and I do hear what you are saying, the reason why I don’t shop at Checkers is that when I was younger it was my first job and seeing what happens in the back ground that shoppers don’t see, thats what put me off big time, so that would be the reason I wont shop there, I am sure that they have upped their stores and I give them credit for that but there really is no changing my mind thanks

By: Roger

Roger — Thu, 07 May 2009 08:39:10 +0000

And why, Amy, would you never shop at Checkers? You exclusively a Woollies habitue? Never soil the undersides of your brogues with anything other than Italian tile? What a chump.

Buy your stuff from the place that gives you the best value, not some branding hard-on. Buy your dry/packaged goods from Shoprite (do you really care what shop sold you the Sunlight liquid?), they’re the cheapest. Buy your regular groceries from Checkers because they’re cheaper, stores are cleaner than rip-off PnP and their staff isn’t surly. Get your luxury foods from Giovannis because they’re often cheaper than Woolworths.

God but snobby twits make my teeth ache.

By: Francesca

Francesca — Wed, 06 May 2009 13:41:14 +0000

Well I am pleasantly surprised at the response from Andrew Brand from Ninety9cents. Did not know that people can be so forthright and honest in the CT advertising scene anymore.
Kudos to him indeed

By: Amy Wagner

Amy Wagner — Tue, 05 May 2009 10:18:31 +0000

This was very interesting to read and I do remember Checkers doing something like that, not that I would ever shop there.