I knew last night’s 27dinner in Jozi could only have had one of two outcomes. Being the first dinner to enjoy full brand sponsorship (more on that later) there was a risk of it being too commercial and boring, even prescriptive. I knew I didn’t want that. On the other hand, it had the potential to be a lot of fun.
As people heard that Microsoft had signed up as sponsor for the evening and that we would be having a Guitar Hero World Tour Edition tournament, registrations sped up, the word spread and I got a sense that we were going to have a good time.
And we did. In fact I laughed so much last night I woke up sans vocals this morning. I cannot express enough my gratitude to the individuals and bands who threw away their dignity last night in the interest of entertaining the rest of us. Just check out what’s being said on Twitter…
Kath Roderick from Microsoft entertained us with her distinctly non-Microsoft approach, and I think handled questions and comments from the audience really well. She’s a star and I want to thank her again for her willingness to face the 27music.
And finally a big thank you to those of you complaining about niggly little things last night, for reminding me how much cooler I am than you :)