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	<title>Comments on: The Next Step For Social Media</title>
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	<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/</link>
	<description>Entrepreneur  &#124;  Writer  &#124;  Speaker</description>
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		<title>By: Corrigan</title>
		<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/comment-page-1/#comment-82264</link>
		<dc:creator>Corrigan</dc:creator>
		<pubDate>Mon, 02 Feb 2009 21:05:17 +0000</pubDate>
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		<description>Excellent post, especially &quot;the answer to the digital evolution is not scrapping everything you know to embrace everything you don’t&quot;. This is where the half-baked (and self-proclaimed) &quot;thoughtleaders&quot; like Joseph Jaffe get it so wrong.</description>
		<content:encoded><![CDATA[<p>Excellent post, especially &#8220;the answer to the digital evolution is not scrapping everything you know to embrace everything you don’t&#8221;. This is where the half-baked (and self-proclaimed) &#8220;thoughtleaders&#8221; like Joseph Jaffe get it so wrong.</p>
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		<title>By: My ClassicFM Internet Economy Interview With Reuben Goldberg &#124; Mike Stopforth</title>
		<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/comment-page-1/#comment-73453</link>
		<dc:creator>My ClassicFM Internet Economy Interview With Reuben Goldberg &#124; Mike Stopforth</dc:creator>
		<pubDate>Sun, 07 Dec 2008 17:15:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/#comment-73453</guid>
		<description>[...] spoke about the broad subject of social media in South Africa, the article I wrote the other day (the Next Step for Social Media) and finally Afrigator.com and the [...]</description>
		<content:encoded><![CDATA[<p>[...] spoke about the broad subject of social media in South Africa, the article I wrote the other day (the Next Step for Social Media) and finally Afrigator.com and the [...]</p>
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		<title>By: walmer</title>
		<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/comment-page-1/#comment-70036</link>
		<dc:creator>walmer</dc:creator>
		<pubDate>Fri, 21 Nov 2008 12:36:39 +0000</pubDate>
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		<description>Excellent post. I think you really hit the nail on the head when you said &quot;the answer to the digital evolution is not scrapping everything you know to embrace everything you don’t.&quot; That&#039;s exactly where some pundits and self-proclaimed gurus like Joe Jaffe get it wrong. Jaffe in particular misses the mark when he sets up the answer as &quot;either/ or&quot; (mainstream v social) rather than &quot;and&quot;. Its all about the mix and the connectivity.</description>
		<content:encoded><![CDATA[<p>Excellent post. I think you really hit the nail on the head when you said &#8220;the answer to the digital evolution is not scrapping everything you know to embrace everything you don’t.&#8221; That&#8217;s exactly where some pundits and self-proclaimed gurus like Joe Jaffe get it wrong. Jaffe in particular misses the mark when he sets up the answer as &#8220;either/ or&#8221; (mainstream v social) rather than &#8220;and&#8221;. Its all about the mix and the connectivity.</p>
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		<title>By: Moving past the Social Media hype &#124; Paul Jacobson</title>
		<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/comment-page-1/#comment-69592</link>
		<dc:creator>Moving past the Social Media hype &#124; Paul Jacobson</dc:creator>
		<pubDate>Wed, 19 Nov 2008 08:23:41 +0000</pubDate>
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		<description>[...] published a post yesterday titled &#8220;The Next Step for Social Media&#8221; which I think I have been waiting for on some level. It didn&#8217;t tell me anything that I [...]</description>
		<content:encoded><![CDATA[<p>[...] published a post yesterday titled &#8220;The Next Step for Social Media&#8221; which I think I have been waiting for on some level. It didn&#8217;t tell me anything that I [...]</p>
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		<title>By: DChetty</title>
		<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/comment-page-1/#comment-69546</link>
		<dc:creator>DChetty</dc:creator>
		<pubDate>Tue, 18 Nov 2008 21:16:38 +0000</pubDate>
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		<description>Great article!

The &quot;focus on the WHY and not the HOW&quot; methodology is still a concept that many corporates are struggling to adapt to due a history of obsessively being possessive about their text book based marketing strategies!

I fear that we still see many weak attempts of social media adoption before we start seeing a few really great ones emerging.</description>
		<content:encoded><![CDATA[<p>Great article!</p>
<p>The &#8220;focus on the WHY and not the HOW&#8221; methodology is still a concept that many corporates are struggling to adapt to due a history of obsessively being possessive about their text book based marketing strategies!</p>
<p>I fear that we still see many weak attempts of social media adoption before we start seeing a few really great ones emerging.</p>
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		<title>By: Tertia</title>
		<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/comment-page-1/#comment-69521</link>
		<dc:creator>Tertia</dc:creator>
		<pubDate>Tue, 18 Nov 2008 18:21:18 +0000</pubDate>
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		<description>V impressive post Mikey, you clever boy. What is even more impressive is that I figured out to do the digg and muti thing. I rock. You too xxx</description>
		<content:encoded><![CDATA[<p>V impressive post Mikey, you clever boy. What is even more impressive is that I figured out to do the digg and muti thing. I rock. You too xxx</p>
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		<title>By: Melissa Attree</title>
		<link>http://www.mikestopforth.com/2008/11/18/the-next-step-for-social-media/comment-page-1/#comment-69493</link>
		<dc:creator>Melissa Attree</dc:creator>
		<pubDate>Tue, 18 Nov 2008 15:23:22 +0000</pubDate>
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		<description>Great post Mike, and even better timing....thanks for this!</description>
		<content:encoded><![CDATA[<p>Great post Mike, and even better timing&#8230;.thanks for this!</p>
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