Mike Stopforth

I have been tagged by Scott in the Worldwide Blogger Bake Off – a viral marketing initiative designed by Quirk eMarketing to raise funds for Breadline Africa, one of their charity clients.

Basically the idea is that I bake a loaf of bread (which will be interesting), blog about it, and then tag other bloggers to do the same. I share my unique recipe online, you vote for it or donate funds to the initiative, and hopefully we raise $1 million together to alleviate poverty in Africa. Or, better said (from Quirk’s blog):

So how does this campaign work and what can you do to help Breadline Africa alleviate poverty in Africa? For starters you need to join the campaign in order to participate. Once you have signed up there are various ways for you to participate depending on whether you have joined as a blogger, fundraiser or individual. These are namely:

• Making a donation to Breadline Africa on your own initiative or on behalf of a blogger or fundraiser.
• If you have a blog or website, you will be able to download our widget. You will need to sign up as a blogger or fundraiser first.
• Submitting your own bread recipe.
• Voting for your favourite recipe.
• Baking a loaf of bread and blogging about it.
• Baking many loaves of bread and hosting a bake sale.

Since Scott tagged me I have also been challenged by SimonB to donate R 200 to the campaign on the back of iMod’s clever idea (which I’ll do ASAP).

I think it’s a super idea and applaud the Quirkstars (and Sarah) for the initiative.

I’d like to tag Ethan Zuckerman, Tom Raftery, Paul Jacobson and Tyler Reed.

It may take a while for the damn thing to get baked, but I’ll do my best

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