…my book. But let me first tell you why.
Quirk eMarketing have once again firmly established themselves as our country’s leading eMarketing authority with the release of their textbook eMarketing: The essential guide to online marketing. From their blog:
eMarketing is a 300 page textbook aimed at tertiary education students, business owners and marketers who want to get ahead in online marketing. It has everything from the facts to case studies and study questions around each eMarketing tactic. We had a huge amount of help from the awesome chaps at UCT who helped us make sure that it was academically suitable – not a straight forward achievement.
I downloaded the book for free (it’s available as such under a Creative Commons license) thinking I knew everything and would likely, at best, pass it on as a resource to a few clients. Sheesh, I got hooked and haven’t been able to stop reading it. It’s really, really phenomenal.
Without wanting to sound gushy, this is not just a big achievement for a cool company in Cape Town, this is a testimony to the exceptional talent and ingenuity in our industry. It’s not world class, it’s world beating.
Which leads me to an announcement I shouldn’t make. I shouldn’t make it because I procrastinate terribly. I’ve had sparketing.co.za registered for ages now in anticipation of releasing a free eBook on the impact of the new Internet on marketing (though it was never going to be a publication of the volume and quality of eMarketing), but I never get around to writing it. It’s all in my head (and probably all on this blog), but I need to knuckle down.
So thanks to Rob and team I’ve been all inspired to finish my damn book, and the best way to do that is with a deadline. Sparketing will be released (finished or not) on 1 November, 2008.