Comments on: Stork Comes Round

By: Melt du Plooy

Melt du Plooy — Thu, 31 Jul 2008 13:22:47 +0000

Hi Mike, we loved working on this project and we are happy with the results, as is the client. As ingrid mentioned we have just started our ongoing support campaigns in webPR, PPC and Display Advertising and expect to see some good results, but just to give you a highlight of the current results of the site, here is a snapshot of notible statistics.

Since go-live the site has had just over 12000 visitors and 135000 pageviews. The great things is each visitor remains on the site for an average of 7.5 minutes viewing 11 pages. The split between returning and new visitors is 40% returning and 60% new visitors. Currently there are 1300+ active registered users which is not bad considering that the site has only been up for two months.

Obviously we are continuing our efforts to market the site and we are confident these numbers will grow.

Mentions in blogs and articles also helps and we want to thank you for the mention. I think our client is almost more excited than us about the move of seeing Unilever embracing social networking.

By: Mike

Mike — Wed, 30 Jul 2008 15:16:39 +0000

Couldn’t agree more Ingrid. It’s a great example of how a company previously closed to the idea have embraced it since, and I think you guys did a great job in implementing it.

By: ingrid rubin (managing director)

ingrid rubin (managing director) — Wed, 30 Jul 2008 14:18:53 +0000

Hi Mike,

This comment comes a little while after all the hype and comments have gone on about the site, but I have been out of the country on holiday for the last month and am just catching up on all my reading now.

The Unilever “Spreads” Team have really been visionary in embracing the concept and strategy around social networking and the Brand opportunities thereof,that I developed and have overseen the implementation of.

In the few short months since we have taken the site live the results have been more than impressive and our ongoing support campaign in webPR, PPC and Display Advertising campaigns has only just been implemented in the last week.

I, specifically, will be using this as a successful South African Social Media Campaign case study going forward :).

By: SimonB

SimonB — Fri, 04 Jul 2008 09:19:13 +0000

Hi Mike great post.

I totally agree with Allan, continue using it as a case study. I mean you couldn’t have asked for a better outcome.

The only thing I see here that sucks is that Stork didn’t have the decency to give you any credit ;-)

Np thats why the blogosphere is here. Well done on a good job @ Mike. keep it up

By: Lantz

Lantz — Fri, 04 Jul 2008 08:07:44 +0000

Well done, who knows what other seeds you have planted, that are just waiting to germinate. It does take time for people to come round but sometimes they just never do, well not in our lifetime. So we just keep at it and keep moving along.

By: Muhammad Karim

Muhammad Karim — Fri, 04 Jul 2008 08:07:36 +0000

Hi Mike,

I covered the foodcreations site when it came out.

SA’s First Foodie Social Networking Site by Stork

Following a similar route as to one of Unilever’s other brands Knorr with their whatsfordinner.co.za website. But only thing is foodcreations.co.za is focused on a social network type of site to get foodies interacting with one another.

It is a very good move in my book, I hope they increase awareness through their other media activities as well. Foodcreations.co.za is only a very small part of a very big campaign which stork is doing.

I have interviewd the agency and I am busy interviewing the brand manager… so hopefully will get a better view up soon :)

By: Allan

Allan — Fri, 04 Jul 2008 06:35:58 +0000

Keep using it as a case study Mike, I think this development makes it an even stronger point. November 2006 to July 2008 …. any opportunity to kickstart the community on the back of the tv ad has left the building. At least they are doing something though :)