Comments on: A Necessary Dose Of Reality http://www.mikestopforth.com/2008/05/21/a-necessary-dose-of-reality/ Entrepreneur | Writer | Speaker Thu, 29 Jul 2010 03:16:30 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Dizi izle http://www.mikestopforth.com/2008/05/21/a-necessary-dose-of-reality/comment-page-1/#comment-70304 Dizi izle Sat, 22 Nov 2008 19:38:50 +0000 http://www.mikestopforth.com/?p=773#comment-70304 Necessary dose of reality ? :) Web 2.0 is talked about it too much nowadays. Everyone has some words to say about it. Necessary dose of reality ? :)
Web 2.0 is talked about it too much nowadays. Everyone has some words to say about it.

]]> By: Simon http://www.mikestopforth.com/2008/05/21/a-necessary-dose-of-reality/comment-page-1/#comment-42492 Simon Sat, 07 Jun 2008 13:45:24 +0000 http://www.mikestopforth.com/?p=773#comment-42492 I just read some stats about the use of social networking sites. Korea leads the way at 35% of the web population, USA has about 25% and the french are the lowest at 3%. I agree with this comment, we're all too close to the issue, the average person uses the web to save time and get things done. Many people I talk to have never heard of Facebook so forget about Twitter. However just because agencies might be right about Facebook and Twitter, the web has changed the landscape for advertising. Once upon a time we needed advertising to tell us about new products, we don't now we just do a search and find what we want. It's a fundamental shift. I just read some stats about the use of social networking sites. Korea leads the way at 35% of the web population, USA has about 25% and the french are the lowest at 3%.

I agree with this comment, we’re all too close to the issue, the average person uses the web to save time and get things done. Many people I talk to have never heard of Facebook so forget about Twitter.

However just because agencies might be right about Facebook and Twitter, the web has changed the landscape for advertising. Once upon a time we needed advertising to tell us about new products, we don’t now we just do a search and find what we want. It’s a fundamental shift.

]]> By: Dave http://www.mikestopforth.com/2008/05/21/a-necessary-dose-of-reality/comment-page-1/#comment-41680 Dave Fri, 23 May 2008 19:12:17 +0000 http://www.mikestopforth.com/?p=773#comment-41680 Hey Mike, While I don't want to turn this into yet another navel gazing session, I must add that your contribution to educating people about this has been remarkable in the way you simplify concepts, take them back to their value in real terms, and discard with hype for it's own sake. This is why you get the work, and the trust, of top clients consistently. It's a lesson lots of us in this space can take to heart. Hey Mike, While I don’t want to turn this into yet another navel gazing session, I must add that your contribution to educating people about this has been remarkable in the way you simplify concepts, take them back to their value in real terms, and discard with hype for it’s own sake. This is why you get the work, and the trust, of top clients consistently. It’s a lesson lots of us in this space can take to heart.

]]> By: rss readers http://www.mikestopforth.com/2008/05/21/a-necessary-dose-of-reality/comment-page-1/#comment-41552 rss readers Wed, 21 May 2008 23:43:33 +0000 http://www.mikestopforth.com/?p=773#comment-41552 [...] [...] [...] [...]

]]> By: Craig Rodney http://www.mikestopforth.com/2008/05/21/a-necessary-dose-of-reality/comment-page-1/#comment-41530 Craig Rodney Wed, 21 May 2008 21:04:30 +0000 http://www.mikestopforth.com/?p=773#comment-41530 When you take a clients entire target market into consideration, they can be reached through a variety of media. The percentage of that target market that can ONLY be reached through a "web 2.0" strategy is still really small (which dictates the budget allocation). What media strategists should be doing is understanding the dynamics of the information that is communicated by bloggers etc. Often the info is the same but the dynamics are different and as such the way the info is consumed and processed changes. Knowing the various engines of communication is just not good enough. When you take a clients entire target market into consideration, they can be reached through a variety of media. The percentage of that target market that can ONLY be reached through a “web 2.0″ strategy is still really small (which dictates the budget allocation).

What media strategists should be doing is understanding the dynamics of the information that is communicated by bloggers etc. Often the info is the same but the dynamics are different and as such the way the info is consumed and processed changes. Knowing the various engines of communication is just not good enough.

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