Comments on: Guerrilla Kindness – Setting The Record Straight

By: Henre

Henre — Mon, 03 Dec 2007 20:31:18 +0000

Hi Mike, very well done on naming a concept that is pure marketing genius. It has been something practiced by a very precious few as sincerity is not always something that is high on priority in terms of your competitors.

Rich reckons it’s a pipe dream, which bodes very well for (again) the selected few that are willing to partake.

Many businesses do not even seem to realise the importance of exemplary customer service and relations and hence would probably rubbish this notion as well.

In a world where competition is ever increasing this is a fantastic concept (and finally termed) that can only further increase customer loyalty.

If we look at it closely, much of it is what a great deal of our blogging community is doing as well. Yes, many of us are friends, but none of us have any qualms in in linking, supporting and spreading the news on good ideas, a post well written or a service fantastically rendered, despite being in competition with each other business wise.

Jolly good post.

By: Eve Dmochowska

Eve Dmochowska — Wed, 28 Nov 2007 10:54:40 +0000

Hi Mike,

I think this concept is brilliant, and a very effective way to make an impact on your customer’s conscience. Well done for coming up with it, and wording it so well.

And Dave, indirectly, is on a gem as well …

By: Dave

Dave — Wed, 28 Nov 2007 09:02:51 +0000

Nice 1. I’m still doing my other strategy for ’08 anyway:)

By: Rich...!

Rich...! — Wed, 28 Nov 2007 07:16:29 +0000

Hey,
I’m glad you cleared this up. I have to say that I was somewhat surprised by the idea that being nice, or kind, was guerrilla. In my naiveity I always just thought that that was the way things should be in business.
This makes a lot more sense to me, but I’m afraid I feel for the most part, it’s a pipe dream. There are reasons, but they’re long winded, we’ll have a lunch :)