I’m Loving Kindo – A Study In Usability
Gareth Knight got in touch with me the other to let me know that Saul Klein was coming to SA and that I should make a plan to connect with him. At the same time, he gave me a login to his latest creation, Kindo, a family tree-oriented social networking tool. I must confess the login page sat open in a tab in my browser for a week without me looking at it, but when I got around to playing with it, I was thrilled with the sheer simplicity and uniqueness of the platform. It’s genuinely fun, meaningful and it actually works.
In summary, Kindo let’s you login, create a profile (all very easy to do – the barrier to entry is negligible) and begin to add family members to your network. You have the option of sending them a mail to let them know you added them, thereby inviting them to contribute their personal body of knowledge to expanding the tree. What an awesome way of mapping your genealogy! For me, it’s the most meaningful application of social technology I’ve stumbled across yet.
So get over to Kindo.com, register an account in a few seconds, build your family and who knows, we might just find out that you’re my third cousin seven times removed…
Good luck Gareth, Saul and gang. It’s a great product that is destined for good things.
One leeeedle question though – how will it make money?
Popularity: 2% [?]


Perhaps by becoming farmers … data farmers?
by Slade
on 02. Nov, 2007
Mike, your post is glowing – thanks
We’ve certainly tried hard, and it looks like we’ve done ok
Thanks for the blog post – most appreciated!
@Slade & Mike: Yup, there is an element of farming, but probably not as much or possibly as bad as you think.
We do have real revenue plans, but as you know they’re only realistic with volume, so in the meantime we develop more features and grow Kindo. Other than that, I can’t really say more as that would give the game away
by Gareth
on 08. Nov, 2007
My my what a small world. Today I met with the creative genius behind the Kindo design, Ryan Shelton of Mutado, all the way in Wandsworth, London. Isn’t the internet a small place.
by Mark
on 08. Nov, 2007
Indeedy doo dah, it is a very small place when you’ve involved in making it!
by Gareth
on 09. Nov, 2007
[...] people who use your stuff…. so this post from Mike was super cool to read My bold added I’m Loving Kindo – A Study In Usability | Mike Stopforth In summary, Kindo let’s you login, create a profile (all very easy to do – the barrier to entry [...]
by Kindo Blog - I’m Loving Kindo - A Study In Usability, from Mike Stopforth
on 03. Dec, 2007