links for 2007-10-19
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Two of my favourite brands in the world have no set CI – and it’s working for them. Missinglink.co.za and the Dave Matthews Band crowdsource and alter their CI on a monthly basis. There’s a case for it!
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“(Wikipedia) is sure good enough to help me learn what I need to learn–which is how to quickly take a bunch of facts and turn them into a new and useful idea.” – Seth Godin.
