Phew. What a story. Since Henk IM’d me earlier to tell me about Dell’s generous gesture (read: glitch-of-note) things have exploded. The entire South African blogosphere has been buzzing all afternoon about “Dell
Hell Heaven” (nothing like Jeff’s experience).
I bought six. Armand bought five. Rafiq bought three. Henk says he knows of at least fifty people who bought laptops. Collectively, we’ve probably bought anywhere between 100 and 200 laptops. That’s a loss of about R 500 000 – R 1 000 000 for Dell SA in the blink of an eye.
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So if you were Mr. Dell SA, what would you do? First let’s be realistic. Us bloggers think we’re pretty important and influential but to Dell SA, never mind Dell global, we’re pond scum. They really don’t have to care, and probably don’t, whether we like them or not, because they’re making money anyhow. Lots of it. Dell could easily tell us to politely take a hike and refund us our measly payments for delivery.
Having said that, Dell is no stranger to the impact of citizen marketing on their brand. By faining to deliver, they’d elicit some heated responses. The online community in SA is only growing stronger. Geek dinners, 27, Muti and the community on the whole. We’re increasingly becoming a formidable force, probably quicker than even we realise. Warranted, they’ve been burned in the States and not here, but could this be SA’s Dell Hell?
To be honest, if it were my decision, I’d apologise for the mistake (omission) and offer a refund, and maybe a voucher or coupon in compensation. Better that than fart 1 bar to the breeze.
But having said that, here’s my challenge to you, Dell SA, if you read this. I will donate all six of the laptops I purchased to Baragwanath once Andy Hadfield has kitted them out with the right gear, if you deliver on your error.
That way, you win and Bara wins and I fell warm and fuzzy at night.
What say you?