Comments on: Beyond Adwords http://www.mikestopforth.com/2006/12/18/beyond-adwords/ Entrepreneur | Writer | Speaker Tue, 07 Feb 2012 03:58:33 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Angus Robinson http://www.mikestopforth.com/2006/12/18/beyond-adwords/comment-page-1/#comment-1783 Angus Robinson Mon, 18 Dec 2006 19:57:26 +0000 http://www.mikestopforth.com/2006/12/18/beyond-adwords/#comment-1783 They don't have to be mutually exclusive. And these things (new philosophies, new approaches, etc) take time to become relevant and to be adopted. Look at the hype around Second Life - for the SA market, there is little relevance to having a presence in SL right now. The basic utility of decent bandwidth in SA makes it mostly unusable (via my connectivity options of Vodacom HSDPA, iBurst or MTN HSDPA). What is relevant in SA are the community and collaboration opportunities around the mobile web and its Web 2.0 sibling. This is where the fun in the next few years is going to be. Back the mutual exclusivity thing - traditional agencies and the 2.0 Webites need to find ways of approaching the same customers/consumers/users/etc from different directions that make the overall experience an engaging, participative and entertaining one that is inclusive of everyone. We don't want Apartheid 2.0 that segregates along the digital divide. They don’t have to be mutually exclusive. And these things (new philosophies, new approaches, etc) take time to become relevant and to be adopted.

Look at the hype around Second Life – for the SA market, there is little relevance to having a presence in SL right now. The basic utility of decent bandwidth in SA makes it mostly unusable (via my connectivity options of Vodacom HSDPA, iBurst or MTN HSDPA).

What is relevant in SA are the community and collaboration opportunities around the mobile web and its Web 2.0 sibling. This is where the fun in the next few years is going to be.

Back the mutual exclusivity thing – traditional agencies and the 2.0 Webites need to find ways of approaching the same customers/consumers/users/etc from different directions that make the overall experience an engaging, participative and entertaining one that is inclusive of everyone.

We don’t want Apartheid 2.0 that segregates along the digital divide.

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