MIKESTOPFORTH

Seeing as it is the festive season, and I haven’t yet sung a Christmas Carol on this blog, I thought I’d begin with ‘Santa Clause is Coming to Town’.

Only because that unforgettable opening line, ‘You Better Watch Out…’ is the first thing that popped into my head as I read, once again, on TechCrunch, about a new wiki on the block.

* Commercial Break * – Isn’t TechCrunch’s new writer, Natali del Conte (pictured left), a raging belter?

Moving along… to Jobberwiki. Jobberwiki is every modern corporation’s worst nightmare. Imagine, just before going in for your interview with Accenture, being able to view ex-employee’s insights into the inner workings of your future company. The truth about the dodgy coffee, slow HR department and boss with halitosis. Yikes.

Will it become a slanderous heap of disgusting lies and unfounded abuse? Possibly. But as I always say to clients, where there’s smoke there’s fire. Somewhere underneath the slander is a reason. It’s the same with customers. If you’re afraid of setting up a corporate blog, or having an open conversation online with your customers, something is horribly wrong.

I don’t know if it’ll last, but it’ll sure as hell be fun.