Comments on: Is Unilever at it Again? http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/ Entrepreneur | Writer | Speaker Tue, 07 Feb 2012 03:58:33 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jaxon Rice http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1476 Jaxon Rice Sat, 02 Dec 2006 09:58:31 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1476 Just a quick addendum to the above post: You still have to pay for airport taxes, which works out to R140 per return flight. This means that a return flight to Cape Town will cost about R340 - still amazing value considering that you can still get a return flight from from JHB to Cape Town during the December holidays, a flight that would normally cost in excess of R2000.00. Throw in the fact that you also get 18 litres of Liptons Iced Tea and the whole deal is pretty sweet. Its a pity you can only get 1 ticket per person :). Just a quick addendum to the above post:

You still have to pay for airport taxes, which works out to R140 per return flight. This means that a return flight to Cape Town will cost about R340 – still amazing value considering that you can still get a return flight from from JHB to Cape Town during the December holidays, a flight that would normally cost in excess of R2000.00.

Throw in the fact that you also get 18 litres of Liptons Iced Tea and the whole deal is pretty sweet. Its a pity you can only get 1 ticket per person :).

]]> By: Jaxon Rice http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1472 Jaxon Rice Fri, 01 Dec 2006 10:47:55 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1472 Thanks Mike and Kwame - you just saved me over R3 000 - managed to get my band (4 guys) return flights to Cape Town for under R800! Rafiq - yeah I know that other people managed to get to the gigs - I saw the Violent Femmes, Bush, one hit wonders Wheatus and Cypress Hill at four amazingly produced gigs. My point was that my friends who could not get into those gigs developed a resentment towards the Lucky Strike brand Thanks Mike and Kwame – you just saved me over R3 000 – managed to get my band (4 guys) return flights to Cape Town for under R800!

Rafiq – yeah I know that other people managed to get to the gigs – I saw the Violent Femmes, Bush, one hit wonders Wheatus and Cypress Hill at four amazingly produced gigs. My point was that my friends who could not get into those gigs developed a resentment towards the Lucky Strike brand

]]> By: Kwame Mdaka http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1469 Kwame Mdaka Fri, 01 Dec 2006 08:37:45 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1469 Guys this is for real, i feel like i created a monster, after buying 60 bottles of ice tea my friends spread the word faster than bird flu. my mother even got in on it and now we are sitting with 60 bottles of ice tea at home. Lipton was exteeme bright with this one. well done guys. just in case you want me to spread the word on other products gimme a shout.....0825148219 Guys this is for real, i feel like i created a monster, after buying 60 bottles of ice tea my friends spread the word faster than bird flu. my mother even got in on it and now we are sitting with 60 bottles of ice tea at home. Lipton was exteeme bright with this one. well done guys. just in case you want me to spread the word on other products gimme a shout…..0825148219

]]> By: rafiq http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1468 rafiq Fri, 01 Dec 2006 08:06:01 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1468 Woot Woot, they're watching. RE: The Lucky Strike campign, not only advertsing types & tv presenters were present ;) Woot Woot, they’re watching.

RE: The Lucky Strike campign, not only advertsing types & tv presenters were present ;)

]]> By: Anya POtgieter http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1467 Anya POtgieter Fri, 01 Dec 2006 07:30:04 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1467 Hi Everyone. I am the marketing manager of 1time Airline, and YES, Unilever isn't "at it again"... they DO have a promo. Please check their Website on www.liptonsummer.co.za Have a nice day now. ANYA Hi Everyone.
I am the marketing manager of 1time Airline, and YES, Unilever isn’t “at it again”… they DO have a promo. Please check their Website on http://www.liptonsummer.co.za

Have a nice day now.

ANYA

]]> By: Jaxon Rice http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1465 Jaxon Rice Fri, 01 Dec 2006 07:06:11 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1465 This promotion, if it exists, reminds me of the Threshers liquor discount viral promo that Hugh Macleod is currently blogging about at Gaping Void (http://gapingvoid.com). They can be incredibly powerful tools to increase product awareness for a relativley low cost. Lucky Strike did a similar thing a few years ago with their parties for "people in the know" that featured international bands and free drinks. Ultimately I think that their campaign backfired and created resentment towards their brand when people found out that their favourite bands had just played in their city to a mix of advertising agency types and Simunye presnters. Mike, if you do find out more about this Lipton promotion, please let me know more. Thanks This promotion, if it exists, reminds me of the Threshers liquor discount viral promo that Hugh Macleod is currently blogging about at Gaping Void (http://gapingvoid.com). They can be incredibly powerful tools to increase product awareness for a relativley low cost.

Lucky Strike did a similar thing a few years ago with their parties for “people in the know” that featured international bands and free drinks. Ultimately I think that their campaign backfired and created resentment towards their brand when people found out that their favourite bands had just played in their city to a mix of advertising agency types and Simunye presnters.

Mike, if you do find out more about this Lipton promotion, please let me know more. Thanks

]]> By: Search and Find » Is Unilever at it Again? http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1461 Search and Find » Is Unilever at it Again? Fri, 01 Dec 2006 05:31:37 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1461 [...] Original post by Mike [...] [...] Original post by Mike [...]

]]> By: houstonmacbro http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/comment-page-1/#comment-1458 houstonmacbro Fri, 01 Dec 2006 00:10:31 +0000 http://www.mikestopforth.com/2006/11/30/is-unilever-at-it-again/#comment-1458 not sure if this would help, but often when i hear about offers that are too good to be true, i will check them out on http://www.snopes.com saves me a lot of anxiety. not sure if this would help, but often when i hear about offers that are too good to be true, i will check them out on http://www.snopes.com

saves me a lot of anxiety.

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