Zuma and Manto Contribute to ‘Viral’ Condom Campaign
Hee hee. A smart guy in Cape Town called Willem van Rensburg has invented a very slick condom / condom package combination – he’s aptly called his brainchild Pronto Condoms.
Not only is the product itself pretty innovative and original, but the marketing campaign is equally as brilliant. Willem’s produced two short video clips – one with ‘Jacob Zuma’ as the star and another with Manto (can you spell her surname??) T-M – demonstrating the versatility of the new product.
The campaign, which must’ve cost a pittance, is all over emails and blogs everywhere. Ironic that a campaign for condoms should be so viral. Hmmm…
Well done to Willem and team!
Update: Should’ve credited Jon Cherry – he was first to write about Pronto (as is always the case…) Sorry Jon!
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[...] Mike Stopforth pointed me to a really funny viral marketing campaign in South Africa. It picks up on the very serious issues of Aids, Condoms and Politics. Jacob Zuma and Manto Tshabalala-Msimang are both significant figures in South African Politics. If you don’t know about them, just follow the links to the BBC stories above. [...]
by South African Blogging and a viral anti-virus campaign. « Vendorprisey
on 06. Nov, 2006
Yip, also got it from CherryFlava and medical blogged it
Brilliant campaign. Are these things available in store yet? The grip-and-rip mechanism is, well, quick.
by Andy Hadfield
on 07. Nov, 2006
Hi there
the smell of summer and the festive season fast approaching…has finally arrived and l can do what l do best NOTHING giving me enough time to pounder on alot of things (sum very scary). However this morning lm feeling a bit frustated at the WAY this country’s (everyone included) attitude towards AIDS. So l feel l will start a revolution.
2mi
by itumeleng
on 10. Nov, 2006