Aug06
01

Caffe Neo

Posted in Life, etc., Marketing, Advertising and Branding

Situated directly opposite the lighthouse in Moullie Point, Cape Town, Caffe Neo is a revelation.

They have thought carefully about how to sink wells that attract the most networked, interesting, talented, bright individuals in the Mother City - and it seems to be working.


Neo

Sink wells? The story is told:

Some years ago a person who had never been to Australia before was taken on a trip through the Australian outback. He travelled across some of the huge pastoral leases. At one point he came into contact with a farmer.

“Excuse me,” he said to the farmer, “I have seen thousands of sheep around here, but there are no fences to keep them in. In my country we have fences everywhere so that the sheep will not stray or get lost and die.”

The farmer considered this for a moment and said: “Well … out here we don’t need fences. In this climate we only need to sink wells … the sheep get thirsty … they don’t wander too far.”

Neo has the perfect location. Neo has pleny of natural lighting and wide open spaces. Neo has an open kitchen - I can see who is fondling my chicken breast. Neo has great waitrons and waiters. Neo has a ‘library’ situated in the centre of the Cafe, with a diverse multitude of literary pleasures. Neo has their menu written on a big-ass blackboard.

Neo has free wifi, with phenomenally good signal and no sign-up required.


Neo1

Welcome to the future of restauranting.

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6 Comments on this post...

  1. Mike

    I take it this is where u met with the Genius Hunter. It is a lovely spot, too bad the weather is not so great in the AddiCT city at the moment.

    The future is Now…

  2. Mike

    mmm… see you found my office Mike ;-)

  3. Mike

    [...] I am a raving fan of the wonderful CaffeNeo (secret spot, no site, already too popular, we fear for the festive summer hordes).. on the weekend it’s jostling with kiddies and dogs and the usual gorgeous Cape Town crew. Out on the deck >> looking out over the azure Atlantic. From here it would appear to be just another classic Cape Town spot, yummy fresh food, wicked coffee, gorgeous art, freshest croissants. BUT it’s during the week that it’s street cred throbs to life. Seriously smart ones have foregone their offices & quietly run their empires from behind their screens or scribing pensively in their moleskines. It’s geek heaven. [...]

  4. Mike

    [...] Thanks for the nifty lunch Tertia. Yes, I’m a legend for introducing you to the Funky Pearl of the Mother City. Shot for the laughs, the advice, and for a great blog. We need more storytellers like you! [...]

  5. Mike

    [...] Ok, so maybe it’s because they have free wifi. But Cafe Fino, like Caffe Neo in Cape Town, is a really cool spot to chill out and get some work done if you are a mobile worker. [...]

  6. Mike

    [...] a big fan of Cafe Neo’s and I think it’s a great little venue to kick start the awards. I’ll be there with my [...]

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