Comments on: BMW: Blogging Meets Wheels http://www.mikestopforth.com/2006/07/11/bmw-blogging-meets-wheels/ Entrepreneur | Writer | Speaker Tue, 07 Feb 2012 03:58:33 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mike http://www.mikestopforth.com/2006/07/11/bmw-blogging-meets-wheels/comment-page-1/#comment-51 Mike Mon, 17 Jul 2006 07:30:25 +0000 http://www.mikestopforth.com/2006/07/11/bmw-blogging-meets-wheels/#comment-51 I don't believe bloggers who get paid to advertise are unethical, but I think that bloggers who get paid to BLOG, without disclosing an affiliation to the brand, are wrong. Advertising is advertising. All Jon is doing is selling space on his site. But if he starts writing about how the Z4 is without a shadow of a doubt the most phenomenal convertable he's ever driven, without disclosing the business relationship - that's dodgy. Make sense? I don’t believe bloggers who get paid to advertise are unethical, but I think that bloggers who get paid to BLOG, without disclosing an affiliation to the brand, are wrong.

Advertising is advertising. All Jon is doing is selling space on his site. But if he starts writing about how the Z4 is without a shadow of a doubt the most phenomenal convertable he’s ever driven, without disclosing the business relationship – that’s dodgy.

Make sense?

]]> By: TheBizofKnowledge http://www.mikestopforth.com/2006/07/11/bmw-blogging-meets-wheels/comment-page-1/#comment-49 TheBizofKnowledge Sun, 16 Jul 2006 22:12:45 +0000 http://www.mikestopforth.com/2006/07/11/bmw-blogging-meets-wheels/#comment-49 I think that would be a pretty cool gig for any blogger to snag. I take it you don't believe in Scoble's position that bloggers who get paid to push products diminish the integrity of the process? I certainly don't! I think that would be a pretty cool gig for any blogger to snag. I take it you don’t believe in Scoble’s position that bloggers who get paid to push products diminish the integrity of the process? I certainly don’t!

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