Business 2.0 Gets It

50People

Business 2.0 recently released its list of 50 People Who Matter NOW, and 10 People Who Don’t just to compliment it.

No huge surprises on the Top 50 Who Matter list, if you understand that the role of the consumer has changed dramatically in the last few years.

You see, Business 2.0 reckons the most important business person on the planet right now is…

… wait for it …

YOU!

Closely followed by sires Brin and Page. How nifty is that?

From the Business 2.0 write-up:

Why You Matter: They’ve long said the customer is always right. But they never really meant it. Now they have no choice.

You – or rather, the collaborative intelligence of tens of millions of people, the networked you – continually create and filter new forms of content, anointing the useful, the relevant, and the amusing and rejecting the rest.

You do it on websites like Amazon, Flickr, and YouTube, via podcasts and SMS polling, and on millions of self-published blogs. In every case, you’ve become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience.

But the You Revolution goes well beyond user-generated content. Companies as diverse as Delta Air Lines and T-Mobile are turning to you to create their ad slogans. Procter & Gamble and Lego are incorporating your ideas into new products. You constructed open-source and are its customer and its caretaker.

None of this should be a surprise, since it was you – your crazy passions and hobbies and obsessions – that built out the Web in the first place. And somewhere out there, you’re building Web 3.0. We don’t yet know what that is, but one thing’s for sure:

It will matter.

What Clients Say...

Having the pleasure of listening to Mike addressing – amongst others – the topic of personal branding, the word “extreme” came to mind when I think of him. Not only an extremely entertaining and engaging speaker, but truly gifted with being extremely knowledgeable.

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I organised TEDxPretoria on 27 September 2013 where I invited Mike to be a speaker and share his ‘Idea worth spreading’. Although he also had another event on the same day he showed up early, enthused ready for action. Mike not only has amazing talent as a presenter, he is also knowledgeable and passionate. I would definitely recommend him.

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Mike was an excellent speaker who added tremendous value to our HR community. The information he provided us was relevant and insightful. He managed to present exceptional content to a very broad and diverse community and kept every audience member engaged.

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