I posed the question of what’s the single best piece of business advice you’d ever received to Twitter, Facebook and LinkedIn recently. There were some great answers, so I’ve collated and listed here. Sorry if I didn’t manage to capture them all. If you have a gem that’s not here, please add it to the […]
Ideas are worthless. Execution is everything. Many would argue the inherent value of ideas. Personally, I believe ideas in and of themselves are worthless. An average idea with even the tiniest first step taken is immeasurably more valuable than a phenomenal idea coupled with zero action. Derek Sivers, entrepreneur and all-round smart human, has expressed […]
It’s tough being a rich white male. Alright, now that I’ve got your attention … I’ve witnessed a tectonic shift in this country’s narrative over the last 18 to 24 months. Today, as a white South African, I’m feeling vulnerable. I feel like I can’t speak freely. I feel like I’m damned if I do, […]
Never settle. Businesses – and agencies in particular – mess up when they settle. The biggest enemy of innovation in any company is past success. When you think you have it made – when you think you’ve gotten it right, you’re already in trouble. Winning customers is tough. Keeping customers is tougher. Shaping the future of customer relationships is […]
The toughest part of running Cerebra has been finding, hiring, losing and firing employees. While client wins and losses and the ups and downs in between are emotional rollercoasters in their own right, nothing affects me as deeply as the highs and lows of staff relationships. It’s one thing I haven’t come close to getting […]
It’s better to be safe than sorry, right? But, nothing ventured, nothing gained. You should never judge a book by its cover. But clothes make the man (or woman)? Winners never quit. But you should also quit while you’re ahead. The English language is peppered with contradictory idioms. Almost every go-to adage has a rational, […]
Last week thousands of community managers, custodians of the social media presence of companies big and small, sat down to plan their content for Women’s Day 2015. The same thing happened around Christmas, Father’s Day, Secretary’s Day, Left Hander’s Day, flipping Star Wars Day and every other day in between. This is what brands do […]
University exemption. Two words that caused much consternation in my home and among my peers leading up to matric prelims and finals. When we chose subjects in Grade 10, the focus was almost exclusively on picking a combination (MATHS! SCIENCE! BIOLOGY! ACCOUNTING!) that significantly improved one’s chances of being accepted into a good university, in […]
Just over two months ago I put my BMW 320d into UberBlack. For those of you who still don’t know how Uber works, check out this useful explainer video from Mashable. I also invested in a company that owns and runs a number of Honda vehicles in UberX. I’ve learned a handful of very interesting things […]
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Paid, owned and earned media form the foundation of any communications strategy, but the latest free eBook from Cerebra looks at a fourth type of media – employed media – as a critical consideration for any brand. Download your copy from the site, or page through the summary deck below. The Employed Media Opportunity from […]