[This post was originally published on Memeburn] The term social media refers to a set of web-based and mobile tools, technologies and platforms that enable connection, communication and collaboration in ways never before possible. Hopefully you’ve cottoned on to this by now. The problem is that this definition doesn’t encompass the undeniable impact social media [...]
Read more →It’s 06h00. The opening strums of Israel Kamakawiwo’ole’s cover of “What a Wonderful World” – my alarm ringtone – drag me out of some bizarre dream. I lean over, pull my iPhone from its permanent charging station next to my bed and cancel the alarm. Before I’ve properly opened my eyes, I open Mail. Spam [...]
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Me and a bunch of smart people have started App Assassins – a vehicle for turning our many application ideas into real, working, phenomenawesome apps… Our first effort is Car Cricket Century - an app for the game you all played as kids. We’d love you to download the free version, or even better, the ad-free [...]
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I get nervous when I hear that a new “South African” movie is being made. With all due respect and love, years of “Mr. Bones” sequels have left me skeptical about the ability of the SA film industry to produce world class stories. You’ll understand then why I curtailed my enthusiasm ahead of seeing Ronnie [...]
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In a recent Direct Message exchange with Casey Monteiro (@Casey_ek_se) on Twitter, he referred to the social media presence of a prominent brand as “lipstick on a pig”. The brand he was referring to was FNB – the bank I’ve just switched my main account to based almost entirely on the advocacy of my peers [...]
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It’s a gloomy Monday following the loss of the Springboks to the Wobblies in their 2011 Rugby World Cup quarter-final. As is typical of Springbok ‘fans’, abuse is being hurled at the coach, senior players and of course the ref as we attempt to assuage our grief. I won’t speak much about the game. We [...]
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There are good prank calls and there are bad prank calls. And then there’s GOLD. This via Alistair (@afairweather):
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I mentioned in a recent post that people love to complain. We are far quicker to pick up on the mistakes of brands and incidences of bad service than we are to compliment and laud when brands exceed expectations. This is human nature. As a direct result my clients typically freak out when presented with [...]
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There is much being said about how brands should engage with customers in social media. Words like “authenticity”, “transparency”, “immediacy”, “personability” and others are bandied about as we as consultants, together with our clients, figure out the rules of content and community online. This is a good thing. Brands tend to forget that platforms like [...]
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