Social media search

4 Sensible Stages For Social Media Strategy

“Social media strategy”. There are a great deal of agency practitioners selling, and corporate clients requesting, social media strategy. It’s a line item on reams of involved proposals and quotations. Type “social me…” into Google and the first autocompleted result is “social media strategy”. Same goes for search results on Slideshare, and when you select […]

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fitCal

New Project: fitCal

When Anna registered us for the Knysna half marathon early in 2013 I had no idea just how much of an obsession running would become for me. I’m not alone though – it seems my Twitter timeline and Facebook newsfeed are peppered daily with stories of people getting off the couch and into a pair […]

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coffee

Upcoming Talk: CreativeMornings Johannesburg

I’m very pleased to announce that I’ll be speaking at the inaugural CreativeMornings Johannesburg event, courtesy of an invite from the organisers Nicework. I’ve chosen the topic “Cookie Madness and the Channel Bias: Exploring how complexity is getting in the way of brilliant creative communication”, which should be a lot of fun. The event is planned for […]

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MyVVI: An Adventure In Data

MyVVI: An Adventure In Data

I love cars, and I love data. About six months ago I had an idea that combined those two passions, and I’d like to share the result of that idea with you. I was thinking about how people make decisions on what car to buy on one or more of the following three factors: performance, […]

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