Internet famous

Why Internet Famous Isn’t Business Smart

Companies are appointing successful Instagrammers, accomplished bloggers, and influential “Twelebs” into significant business decision-making positions. But is this smart? I wish I had coined the term “pseulebrity”. The first time I heard it used was in one of Mike Sharman‘s presentations, and it’s become a staple addition to our conversations about how ordinary people achieve extraordinary fame […]

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To My Son On His 10th Birthday

You turned 10 years old just over a week ago. 10 years old! It’s staggering to think that it’s a decade since you arrived in my life, tiny, defenceless, and utterly precious. Today it seems you are growing faster than we can keep up. Your formidable brain and effervescent personality are constant sources of inspiration. […]

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A shot of the Cerebra office

#AgencyLife – The Big Agency Lie

Let me tell you how advertising agencies work. Agencies, by and large, sell hours. Unless they find a way to productise intellectual property or build a clever piece of proprietary technology, agency businesses scale by adding staff as they add clients. Win a client, hire people. Lose a client, fire people. Agency owners and executives […]

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Meeting at Cerebra

Meetings Suck. Fix Them With 6 Easy Steps.

“I hate meetings.” The most frequently spoken words at Cerebra. Closely followed by “Let’s have a meeting.” Meetings are widely considered an abominable waste of time. And yet, we still have them. We still have them because despite all the wondrous technology at our fingertips we haven’t (yet) developed a comparable replacement for real human […]

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9 Ways To Be A Better Jo’Burger

Johannesburg is home. It has been home my whole life and my love affair with this city means I could not dream of living elsewhere unless forced to. This said, Jozi can be a tough place to live. She has a brooding temper that bubbles under the surface and manifests in epic thunderstorms, pockmarked roads (stress causes acne), and smatterings […]

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Still from Saving Private Ryan

It’s Not Personal. It’s Business.

In Saving Private Ryan there is a beautiful scene set inside an abandoned church that Captain Miller (Tom Hanks) and his squad seek refuge in over night. In it, Captain Miller and Sergeant Horvath (Tom Sizemore) discuss how many men died under Miller’s command: Captain Miller: You see, when… when you end up killing one of […]

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The Measure Of Character In The Information Age

Just over two years ago Don Packett from 21Tanks gave me the opportunity to write a page for their free Do Ideas ebook, a collection of anecdotes and philosophies on how to move from having ideas to doing ideas and a fantastic read that I highly recommend to all my clients, colleagues and friends (despite my relatively […]

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What POPI Means For Social Media Marketers

With Y2K bug-level fervour, murmurs around POPI, the impending Protection of Personal Information Act, pepper board room conversations. In consultation with brands I am asked weekly what this new legislation will mean for marketers and more specifically, for marketers in social media channels. So what is POPI exactly? In 2009 the South African government first tabled […]

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