3 Steps To Combatting Idea Inertia

Ideas are worthless. Execution is everything. Many would argue the inherent value of ideas. Personally, I believe ideas in and of themselves are worthless. An average idea with even the tiniest first step taken is immeasurably more valuable than a phenomenal idea coupled with zero action. Derek Sivers, entrepreneur and all-round smart human, has expressed […]

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My employees are

Don’t Hire Staff – Rent Them

The toughest part of running Cerebra has been finding, hiring, losing and firing employees. While client wins and losses and the ups and downs in between are emotional rollercoasters in their own right, nothing affects me as deeply as the highs and lows of staff relationships. It’s one thing I haven’t come close to getting […]

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The Real Secret To Business Success

It’s better to be safe than sorry, right? But, nothing ventured, nothing gained. You should never judge a book by its cover. But clothes make the man (or woman)? Winners never quit. But you should also quit while you’re ahead. The English language is peppered with contradictory idioms. Almost every go-to adage has a rational, […]

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Dude Where's My Car

Dude, Where’s Your Car?

Just over two months ago I put my BMW 320d into UberBlack. For those of you who still don’t know how Uber works, check out this useful explainer video from Mashable. I also invested in a company that owns and runs a number of Honda vehicles in UberX. I’ve learned a handful of very interesting things […]

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