A shot of the Cerebra office

#AgencyLife – The Big Agency Lie

Let me tell you how advertising agencies work. Agencies, by and large, sell hours. Unless they find a way to productise intellectual property or build a clever piece of proprietary technology, agency businesses scale by adding staff as they add clients. Win a client, hire people. Lose a client, fire people. Agency owners and executives […]

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Meeting at Cerebra

Meetings Suck. Fix Them With 6 Easy Steps.

“I hate meetings.” The most frequently spoken words at Cerebra. Closely followed by “Let’s have a meeting.” Meetings are widely considered an abominable waste of time. And yet, we still have them. We still have them because despite all the wondrous technology at our fingertips we haven’t (yet) developed a comparable replacement for real human […]

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Jozi

9 Ways To Be A Better Jo’Burger

Johannesburg is home. It has been home my whole life and my love affair with this city means I could not dream of living elsewhere unless forced to. This said, Jozi can be a tough place to live. She has a brooding temper that bubbles under the surface and manifests in epic thunderstorms, pockmarked roads (stress causes acne), and smatterings […]

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Still from Saving Private Ryan

It’s Not Personal. It’s Business.

In Saving Private Ryan there is a beautiful scene set inside an abandoned church that Captain Miller (Tom Hanks) and his squad seek refuge in over night. In it, Captain Miller and Sergeant Horvath (Tom Sizemore) discuss how many men died under Miller’s command: Captain Miller: You see, when… when you end up killing one of […]

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The Measure Of Character In The Information Age

Just over two years ago Don Packett from 21Tanks gave me the opportunity to write a page for their free Do Ideas ebook, a collection of anecdotes and philosophies on how to move from having ideas to doing ideas and a fantastic read that I highly recommend to all my clients, colleagues and friends (despite my relatively […]

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POPI

What POPI Means For Social Media Marketers

With Y2K bug-level fervour, murmurs around POPI, the impending Protection of Personal Information Act, pepper board room conversations. In consultation with brands I am asked weekly what this new legislation will mean for marketers and more specifically, for marketers in social media channels. So what is POPI exactly? In 2009 the South African government first tabled […]

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A shot of the Cerebra office

5 Things I Learned When I Lost My Desk

I haven’t had a desk at Cerebra for just over 5 months now. Cerebra’s offices have a very open plan design to start with and Craig and I deliberately resisted the temptation of closed off offices (more about that here). I had, without much intention, occupied a desk in the far corner of the office behind the […]

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Cerebra [Plain Vertical White on Grey] Low Res

The Customer Always Comes Second

“The shoemaker’s children are poorly shod.” One of the toughest and arguably most important lessons of the entrepreneurial journey – especially for those of us running agency businesses – is prioritising the needs of our own companies over those of our clients. I’ve lost count of the number of times I’ve had friends who run […]

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eezi-move

Don’t Ever Use EEZI MOVE Removals

I just bought a new house. This is the third time I’ve moved in five years and they’re right, it’s pretty traumatic at the best of times. This first time I moved I asked for recommendations for a removal company, and EEZI MOVE was suggested. I used them for two successive moves, and my partner […]

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